You’re probably right. I reckon there’ll be some initial sadness about the loss of the “Southern Cross” brand. It’s been around now for more than two decades and probably closer to three, so more than enough time for the name to become something beloved by Tasmanians.
However, with Seven Network promos already airing regularly + Seven logos having been seen in Tasmania for years via national Seven News bulletins and programs like Sunrise, the transition should be fairly painless since viewers will still be able to watch all their favourite programs and their favourite news service (allbeit with a new name).
That’s the bit I was getting at. There will be people calling it Southern Cross for a few more years.
Tas TV became Southern Cross in Launnie then later Tas TV became WIN for both Hobart and Launnie. So Launceston had TasTV twice and had the name change both times!
So are some viewers in Launceston still referring to both Southern Cross and WIN as Tas TV? Going by some previous comments in this thread there should be at least some people, people who are obviously very confused.
Considering those changes were 25 and 30 years ago it’s unlikely. They also hadn’t had those names for as long as Southern Cross has been around. There will however still be people who refer to the Seven Tasmania as Southern Cross still for the next couple of years.
Really, for half of the stations, it won’t be so much of a rebrand as a return to Seven branding.
GTS/BKN is the first exeption, as it was known as Central GTS/BKN from the 1974 merge of stations until 2005. Southern Cross had earlier purchased the station in 2001. Never network branding. Though could somebody help explain why it was called “Central Television Network” in the 1990s and its logo covered NT and parts of NSW and VIC if it was independently owned?
And the flagship TNT has, like GTS/BKN, also never used network branding, having been known as Southern Cross since the split of TasTV and purchase by Southern Cross.
If Wikipedia is accurate, then the rest of this is true:
TND was known as Seven Darwin until 2005 when it took on dual Seven and Ten affiliation after Ten programming was dumped through 2003-05 by the now Nine-owned NTD. 13 years since network branding.
QQQ was known as Seven Central from its adoption of Seven programming in 1999 until purchased and rebranded by Southern Cross in 2001. 17 years since network branding.
I have still heard people talking about programs on TDT when they were talking about shows which are now on WIN or talking about shows on the new Channel Nine when they mean WIN (yes, they mentioned the new Channel Nine but it was a Channel Ten show).
Southern Cross still retained Seven branding well after they acquired it. Something like 2008 is when they rebranded to Southern Cross, probably due to Imparja dumping Ten programming. So ~10 years since network branding.
Seven Central’s PRG from late July 2008:
Plenty of people, particularly those within the satellite equipment and installation business, still refer to it as Seven Central. The acronym ‘SCTV’ in use on the EIT and the North watermark could easily be mistaken for Seven Central TeleVision.
I can. Central Television was a sales alliance - not to do with ownership. It included SES, GTS/BKN, RTS, and Imparja. The idea was that advertisers could book all those stations with just one sales rep. Kind of like Seven Affiliate Sales.
GTS/BKN was the only one of the stations in the alliance that adopted the Central Television branding for the station.
Was the Pac-Man branding from the late 90s through early 2000s part of the sale alliance, which dissolved afterward? Or did the alliance end before Pac-Man and GTS/BKN wanted to carryover the name for brand consistency?
