What’s the difference between Imparja’s branding versus Prime7/GWN7? Both incorporate signature elements from their metropolitan network but maintain their own brand alongside. For a brief stint after incorporating the Nine dots, Imparja was known as “Nine Imparja”.
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Imparja’s does a little bit more to relate to the NT and regional QLD market (indigenous marketing and ownership).
GWN and Prime have essentially become relays of Seven which is a shame. As a kid I loved the Bringing It Home campaign. It felt like these channels were doing a little more than simply relaying Seven content, even if they weren’t. To people in remote communities, little things like that can be a nice touch.
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But does that show through in programming any more, or is it no more than a name indicative of ownership for a Nine relay?
A nice touch maybe, and I agree that it’s a shame it no longer exists, but the regional affiliates simply aren’t willing to pump money into a dwindling industry. Regional content is, sadly, expensive and disposable.
When Southern Cross acquired the various Ten affiliates, those affiliates already had on air branding that was basically the same as the metro network - Ten Capital for example.
The Southern Cross affiliates in Tassie and Darwin took, from my understanding, a mix of Seven and Ten programming (though predominantly Seven), which presumably made it more difficult to just take the network look, hence they developed their own.
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I was under the impression that Imparja did produce some local children’s programming targeted specifically at Indigenous audiences.
I can also recall there being talk about a local standalone community station (datacast station) creating programs by and for indigenous communities. I’m not sure if that ever got off the ground however, since IIRC Imparja has pretty tight budgets.
Yamba’s playtime IIRC
When Southern Cross took on the Tassie one it was TasTV North back in 1989 and had stuff from all three networks I believe. Then they continued with that until the affiliation in 1994 with a mix of 7 and 10 which was quite a mix in the early years making it worthy of a unique identity then it progressively became more 7 than 10 before TDT came in 2004 and Southern Cross eventually phased out all Ten programming by about 2009 I think.
Southern Cross however do their own series of filler shows at times and out of all the stations in Tas would certainly seem the most local and part of the community and have done really well at keeping their own identity and keeping a Tasmanian feel. It’s interesting to see that Hook, Line and Sinker is still floating around and is now on 7mate which was originally a Tasmanian show made by a couple of guys in the newsroom. Nick Duigan the sports presenter and Andrew from the newsroom. I reckon neither of them thought it would become as big as it did.
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Ten Victoria would probably be a better example as CTC rebranded to Ten Capital when SC bought them.
When Ten sold CTC the new owner dropped the Ten branding.
SC reintroduced it with Ten Capital as a transitional brand until it became SC Ten.
This fitted SC’s cost-cutting as promos no longer needed rebranding, much as Prime7 & GWN7 were introduced so they could readily use 7’s promos unmodified.
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But then they got lazy and almost completely did away with the SC brand. I guess then there would be no confusion with their Seven affiliates and Ten affiliates.
That presentation from Southern Cross is actually quite good, I like it.
Very different from what you’d typically expect of Southern Cross.
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They usually do a great job. My favourite presentation was from 2006.
They did the chevron > thing way before Seven!
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Definitely. I read years ago that they had only intended to produce a season or two because they were certain it wouldn’t attract enough interest etc. Obviously we know that was wrong all these years later.
I think you’re right about the first part about TasTV having a selection of content from the three major networks in the late 80s. However, Southern Cross still held the dual Seven/Ten affiliation until 2011 as they continued to broadcast the last year of the contract of Ten’s AFL. Apart from the AFL though, I think SC had dropped all other Ten content by 2009-10. By 2012 they were a full Seven affiliate station.
I still think one of the best overall presentations Southern Cross has had was with the Tassie Tiger logo back in the early 2000s. They showed some creativity in incorporating it into various custom and network presentations back then without totally butchering the Seven branding in the process like they did many times in the mid-late-2000s. It’s a shame they dropped that logo for the current star branding as it could’ve been used way longer.
Mostly yes. However SC really made use of Ten’s content supply in Seven’s down years where they were producing one utter rubbish show after the other that no one wanted to watch in the mid-2000s. Most nights back then the schedule was heavily filled with stuff from Ten from memory.
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Would I be right in saying there are now no regional stations with dual-affiliations? Are they all fully aligned to a network (give or take the odd opt-out for a regional show) since the switch to digital and the introduction of JV channels?
Didn’t one of the Spencer Gulf/Broken Hill stations have an arrangement to take news programmes from a different network until recently?
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Correct, regrettably there are no dual affiliation services anymore so everyone gets the same crap 24/7. No filtering.
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The Scoop:
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Griffith has multi affiliations and broadcasts all signals - for TEN, Nine and Seven, as does the Mt Gambier and the Riverland stations.
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The legislative change with digital multi-channels, especially for smaller markets has structurally resulted in the end of multi affiliation channels.
Kerry is dead but has finally got his way 100%, albeit years on.
Have a look at the specific sections of the Broadcasting Services Act, unfortunately both austlii.edu.au and legislation.gov.au aren’t working at the moment.
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Network Ten.