I saw a different sponsor billboard tonight during Last Cab to Darwin. It was a community sponsor billboard for a charity (I think it was Unicef), with a large red arrow background and TV Man in the corner. It looked quite good.
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Yes it did look good. Although I didnât watch it I can say that because I believe it has aired before, maybe sometime during BGT.
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Looks to me its remained the same for years
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Simonâs just checking his numbers, nothing to see here.
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I thought Simon was just checking his balls.
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Possible network relaunch tomorrow from hints Iâve been given from the inside. Not sure if 100% but Iâve been hearing thereâs been a lot of work happening and thereâs a LOT riding on tomorrow night. Seven from what I have heard are using tomorrow nights BB premiere as a launch pad⌠I guess we will see this time tomorrow night.
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Relaunch in what way?
Footy starts back this week too so it makes sense to do it this week if happening at all
As in branding of their presentation and promos for other shows. You have to remember that AFL isnât as dominant outside of Victoria so they wonât do a relaunch on a Thursday nightâŚ
The network is really relying on BB as a massive success for the network, so as there are no olympics they will use it as their launch pad for their network as itâs something that nationally people will tune in and be curious about.
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Seven had stated a few times it planned to use the Olympics as a branding ârelaunchâ for the network. So yes, it would make sense that moves up a month with BB
It needs to be more than just graphics though
Seven feels so old and dated and out of touch. Theyâve had so Many turkeys and have not embraced new ideas or taken risks. There is a real stench about them
They need to do something more than just promo graphics if they want to send a clear message to the audience And advertisers that seven is changing.
I donât have a lot of confidence they will
Do thatâŚ
Could they do a 10 and change logo?
No doubt 10 did more than just change their graphics. Thanks to programming, tone and confidence - 10 really did seem
To rebrand themselves
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Interesting to hear. I actually quite like their presentation. Nine are most in need of an update I think, their gloss has aged horribly. I would attribute poor programming to their lack of success recently rather than their presentation.
Looking forward to a change though!
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This sounds about right @MBB
Before Corona, many leaks and cryptic corporate interviews were hinting at a network and presentation relaunch around this time. The question is, just how big of a relaunch will we see?
Just imagine if 7 dropped a complete network, corporate and TV presentation rebrand, similar to 10âs a few years ago! 
A new imagining of the current logo, new graphics across news, sunrise and TV presentation would be an absolute dream!
I have absolutely no hope however 
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They couldnât afford a network wide logo rebrand at this stage. Itâs a massively expensive exercise and the financial position even is in, they canât justify that right now.
It will be just graphics of what I have heard is right.
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Agreed. They need new branding across news and sunrise. Both are looking tired.
As I said, itâs not 100% confirmed but the person I know internally had been dropping hints. Monday could be bigger then just a BB launch. Thatâs all 
In saying this, itâs seven so probably will be nothing 
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When you say massively expensive⌠put that in context please. Like $1m - $2m? More?
The cost of 2 eps of BB?
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Think about it. Every document with a logo on it, business cards, logos on and outside of buildings, merchandise, crew uniforms, promos, graphics, any form of branding. Everything that has a current 7 on it has to be changed - itâs not just changing a logo on screen. Itâs an expensive exercise. It would then also have to be implemented across the regional stations as well.
Itâs not a quick or cheap process.
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January 2016, with modifications last year.
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Yes but how much? Any idea?
Needs context other than just saying massively expensive
Lol. I donât think anyone can pluck a figure mate, I donât have a list of every asset they have internally as I donât work for them lol. It would be into the millions. Some logos alone to design can cost hundreds of thousands alone for just the design. We see it all the time in council and government.
Then the cost to implement the new look is the next level.
If you read what I said above. Things cost money. Think of the gigantic big red seven outside of BCM. That doesnât cost $100.
Think of the costs of business cards and internal and external stationary alone. Every department, State, faction. Stuff isnât cheap!
Even changing logos on network graphics. News, sunrise etc. that still costs money because the normal people who work in these departments are using the time they are paid for their normal job doing a rebrand.
If you put this exercise into perspective considering they are essentially the second largest media company in the country itâs bloody expensive.
Ten were able to it post buyout of CBS and they are half the size in company compared to Seven
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Are we expecting 7:30pm with BB? Or 6pm with news? Or 5pm with Chase?
Or in 90min at midnight tonight! (Hasnât this traditionally been when theyâve happened, under the cover of darkness?)
Surely they havenât produced and automated all of tomorrowâs promos, PRGs, sponsor boards, etc in one format⌠Only to have the exact same vision/audio but with the new look 12 hours later!?
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