Seven On-Air Presentation


#1

Discuss Seven’s On-Air Presentation here.

Old Thread can be found here


Seven News Content and Appearance
Seven Network - Programs and Schedules
#2

It’s old and desperately needs updating ASAP! That about sums it up nicely I think. :stuck_out_tongue_winking_eye:


#3

I generally have to agree with that analysis.

It’s been a bit tired for a while now, but Nine’s refreshed branding (which for what it’s worth, manages to have a standardised network look while keeping unique elements for each channel quite well IMO) now makes Seven’s current branding positively ancient.


#4

Seven definitely needs an overhaul both with the on air presentation and news service too. I suspect change around the time Rio starts as Seven in the past have used the Olympics to change their look but I’m not holding my breath. I want it to happen. I have noticed slanting in their current promos for MKR, tennis and others. Maybe it’s a change that is coming?


#5

If you were watching Seven in Sydney at 12am, you wouldn’t have even known it was New Years. Didn’t they used to do special promos at midnight?


#6

I think Seven stopped doing those after 2009.


#7

I wonder if the new ‘angled’ graphics on the February 1 promos are part of a new on air package?


#8

Here’s hoping they do something this year. God knows they badly need it! Since Nine relaunched their channels, it makes Seven’s presentation look really, really dated.


#9

They figured out that there are hardly any people home home watching telly on New Year’s Eve so the effort wasn’t worth it.


#10

Definitely looks like Seven has a new look from today going by promos for shows during Sunrise this morning.


#11

Summer of Tennis promo (I missed the first part though, it was just the red Seven logo):









#12

Looks like arrows and angles will be the motif of the new look.






#13

I caught this one just now.


#14

If they had the Sydney fireworks a few more would be watching. Not many are going to stay home on New Year’s Eve to watch a random episode of Grimm.


#15

Molly sneak peek:




And the “channels of Seven” for the summer of tennis:



#16

So Seven have gone back to an older (large & flat) logo?


#17

2D red always been their logo. They’ve just been adding graphical effects and gradients to on-air branding.

I might add that they’re fairly inconsistent. Both 7Two and Seven News use an older version of the logo, and they just used that same version for the Seven logo on a Tennis promo (the one used pre-2012). So each different design isn’t a completely different logo, but rather different versions are used for different places when appropriate.

I like the arrow motif.


#18




#19

I whould say the arrow will replaces the straight line that whould be about it


#20

Not to mention the flat red logo. :wink: