7 Queensland are very innovative. If you follow there seven 7 Local News Facebook pages, they post a lot, are very active and actually break news all day long on Facebook. Not to mention FB exclusive content. They really go all out. They really get social media. Also they put every single one of the 7 local news bulletins on YouTube daily. Now this.
Considering 9 News does not even have dedicated Facebook pages for Sydney, Melbourne, Brisbane or Adelaide - 7 Queensland does a mammoth effort