Seven News Content and Appearance

No word on new Director 7 News Perth?

1 Like

What does FIRST mean in this watermark? First on the scene (we used to see that a lot when there were 2 Gold Coast bulletins) or first to get the vision to air? Or something else?

Either way it seems to be of minor importance to the viewer especially when promoted with such a big watermark and do I really care hours after the event? A smaller corner message would be enough.

Promoting the vision as first must imply that the opposition were second, so they have footage as well. So no need to protect this with a huge watermark.

1 Like

Maybe they heard 10 were planning to drop the first branding from their news name? :joy:

But good observation Cynic, useless and intrusive is what it is.

5 Likes

Funnily enough, 9’s Morning News branded that footage as a 9 Exclusive IIRC in the opener of the bulletin!

2 Likes

To be fair Nine has this on virtually the same vision

5 Likes

“First”, “First On Scene”, “Exclusive” and other similar names have been used to death and now lost all meaning.

They’re little signposts to make the story or vision look more impressive than it actually is. I sometimes wonder if they have a quota to fill.

8 Likes

Is it possible that they could combine the Director of News and Current Affairs with the Perth News Director role? I remember hearing that the role didn’t exist under Peter Meakin until the early 2010s

This :backhand_index_pointing_up:

He was poached but isn’t confirmed to join?? Wouldn’t be a good addition anyway.

Has to be. Sean Power moving roles again. It will be interesting because this changes the lineup options for the show.

I say that and tonight they have moved The Star out of sight completely after about 9-12 months.

Interesting that the promos also say ‘7 News Brisbane” now and not Queensland.

1 Like

The question is… would the local Afternoon Editions (at 4.00pm) remain around the country? I hope so.

1 Like

You might want to go back and read the whole article, it says Chris O’Keefe didn’t hesitate in declining the offer to join 7.

2 Likes

.. and yet on the cross promo with KISS 97.3 (the young reporter competition) they say “Your News. Our Misson.” ???

The safe programming choice would be to keep 4pm, at least until you know that the 3pm format is successful. But I would be interested to see how stripping the filler from the local news and nationalising it in to a new 90-min show and then do a straight 30 min local afternoon news at 4.30pm would go?

With Sean Power at the helm, I’d tip Teegan Dolling to be involved.

3 Likes

Anything they try at 3pm is going to be up against it. Going to need lots of promotion or something novel? Tipping Point UK is the competition on 9. That’s where 7’s woes all began.

1 Like

Interesting choice; just in the voice over so far, no on screen graphic to support the change.

1 Like

Long version of a promo now running for Monday night regarding a “simple new check up” “spotting rare cancers” ends with “how you can book in for free and do it for Magda”. Have only seen shorter versions since that omit the final line.

2 Likes

Promos this afternoon referring to QLD

2 Likes

Quite like how they opened the bulletin like this, the use of the angled glass to transition between footage looked good

1 Like

Longer version including “do it for Magda” was shown during Sunrise this morning.