Seven News Content and Appearance (2015-2020)

While it’s likely that younger Sydneysiders prefer Ten/ABC/SBS (if any television news at all) over either of “the big two”, I’d imagine that Nine News would rate higher in the younger demographics than Seven does.

Sadly, you’re probably right.

As I’ve said plenty of times before, Mark Ferguson isn’t a bad newsreader for roles where viewers expect the headlines and nothing more: Daytime bulletins, a rolling news channel environment, that sort of thing.

But in Sydney at 6pm, it’s the Henderson/Climpson/Roscoe/Overton style that viewers want. Serious in presentation for the important stories, but can also express a personality when bantering with presenters or reacting to lighter stories.

I agree on this point, however…

…while the “just the news and nothing more” strategy works fine for ABC News & SBS World News, along with high quality coverage of the important stories I think commercial TV news bulletins need to have some presenter banter and occasional fluff/puff pieces when appropriate.

Really, the banter between Pete & Cam along with Mike Dalton’s reports (+ the subsequent reactions from Pete to the endings of many such items) are often some of the best parts of Nine News Sydney but there’s no such equivalent on Seven or Ten these days!

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Some caps of Melbourne bulletin tonight:

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A member on here sent me a week Of Demo info once.

9 has the largest amount of young viewers followed by 7, 10 and ABC in that order

10 skews the youngest - that is they have the youngest median age and the largest proportion of total viewers in the under 50 group

9 and 7 have the largest absolute amount of young viewers. Abc 4th

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Regarding the news graphics, there certainly seems to be a culture or management at Seven News that likes to tweak graphics. And its largely to such a minor degree each time that it would have almost no impact on the viewing experience and perception of the news service. The only time there was a major change in the past few years was the introduction of the new news theme. The experience of that “fiasco” will probably mean that no-one at the network will dare try a big change again. I appreciate that viewers don’t generally like change, but it seems these minor changes are largely a wasted effort.

I recall joking in the past about getting 50 posts on the forum if the Sunrise clock font changed; I imagine this will be the same and in the end will have zero impact on the Seven News product because no-one outside this forum will notice :slight_smile:.

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I have to say, this is actually looking pretty damn good.

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Makes you wonder if this happens in an attempt to justify continued employment in a particular department.

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Agreed. It seems they have got rid of the hideous angle animation on the right and have started to use the docklands camera on the left side.
Looks better IMO.

Only issue is that the sport backdrop is too blue.

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154 posts were split to a new topic: Seven News Content and Appearance (Jul 2020 tweaks onwards)