Am I missing something here?
All we’ve seen is the word news stretched and made more bold and “its a step backwards” “seven are crap” bla bla
Hate to see everyone’s opinion when the news actually relaunches.
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I don’t particularly like Seven’s look and feel, but I just love how some members expect Seven to be some kind of sophisticated premium looking network. It’s like saying Kmart should refurbish their stores to look like David Jones, while still selling $1 bath towels and cheap coffee grinders for their stoner customers.
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…and have they looked at the 9 and 10 logos recently, especially the multi channels?
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I’m pretty sure we went over this a while back, but the 7 Plus graphics I don’t think are designed/ uploaded by the news team.
Hence why we see different images I.e the old globe and the old Perth title card image.
I don’t get what’s so bad about the font, I’m pretty picky on those types of things but it looks the same.
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We all know people generally don’t like radical change. I actually think tweaking and evolving is a clever strategy. Just my opinion.
It can go either way, but I feel a total revamp is effective. Look at Nine, they just go bang and it all changes.
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10 managed a major switch from Eyewitness News to 10 News First fairly seamlessly as well.
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Mate, this is the same forum which started discussing the brand of Ten’s latest multichannel based on the trademark application for 10 Jamm. I got slammed for suggesting that 10 Jamm was not guaranteed to be the final brand (as we now know, it’s going to be 10 Shake) and that we should wait for a press release or formal announcement before starting to discuss the new channel.
Personally I think the new/updated Seven News logo(s) looks shocking and I’m not exactly hopeful the rest will be much of an improvement, but at the same time an opinion about the entire look won’t be made from me until it’s seen in-action during full bulletins. That is when we’ll get a far clearer idea as to whether the refreshed branding is any good or not.
…or Ten, the ABC & SBS who’ve been even bolder with the more recent On-Air Presentation changes to their news services.
I agree with your overall point though.
They really need to retire the quote “Nobody Knows (insert city) Like Seven” it’s been going on since the late 80s/early 90s.
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My OCD is buzzing with that stupid stretched font. Can’t they just make it look normal rather than stretched to look fat?
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Simple and restrained doesn’t mean lazy.
Seven’s graphics have suffered from dated OTT design with unnecessary lense flares, scan lines for years and years. A modern and flat interpretation of the classic 2004 look would be wonderful.
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Well not lazy per say, more so that, there is just too much blue! There is only one other colour I can see in that cap, that is the Seven logo. They really need to calm down on their blue.
Also: 
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Oh yuck! They have re used the same supers from the package prior for that Weeknights tag!
God the ideas cupboard must be pretty bare to re-use elements of old packages!
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It’s still way too much blue… but I see that as an improvement of the ridiculous clouds and water reflections or whatever else they had in the past.
Flashback to 2016 when the current graphics Package launched: 
For me, while I feel the new font choice for ‘NEWS’ is kind of odd though somewhat consistent with Seven’s other brands, I am leaving my full judgement until all the elements have debuted.
People here (including myself) were originally skeptical about the current graphics when they debuted (albeit in a half baked fashion in different stages of that year) with some comparisons being made to ABC News’ 2010-2017 graphics at the time, though it gradually grew on us more when all the elements were in place.
There’s some things that make no sense currently…
The National title-card backgrounds are from 2013, and were retired for On-Air usage 4 years ago, so it puzzles me that they are still used in some areas.
I highly doubt they would re-use these again. I suspect we may instead see the current National title-card or a updated version. Not too sure about the other elements, could be a simple font switch, though refreshed graphics would be nice, but I imagine the current State title-cards will remain mostly the same.
Not long left to wait it seems…
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The Seven News Adelaide one doesn’t look exactly bad. The same can’t be said about the Morning/Early news ones that was posted.
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