Seven Motorsport Coverage

Seven’s Supercars team revs up

Mark Beretta headlines live and free coverage

Supercars returns to Seven from 27 February; Mount Panorama 500

Motorsport fans will be the big winners in 2021 after the Seven Network today unveiled a fresh and exciting new commentary team for this year’s Supercars Championship.

Leading sports broadcaster Mark Beretta will headline Seven’s live and free motorsport coverage this year, as the network makes its long-awaited return to Supercars, starting with the Mount Panorama 500 at Bathurst on 27-28 February.

Co-hosting Seven’s coverage at Bathurst will be Abbey Gelmi, making her Supercars debut after playing a key role in the network’s sport coverage in recent years.

The other fresh faces Seven will unveil at Bathurst include:

  • Australian Rally Champion Molly Taylor, who will work alongside fan favourite Mark Larkham in pit lane
  • Long-time Supercars driver Jack Perkins – son of motorsport legend Larry Perkins – who will provide expert commentary
  • Australian cricket great and motorsport lover Brad Hodge, who will bring fans all the colour, excitement and characters at Mount Panorama

Motorsport icons Neil Crompton, Mark Skaife, Craig Lowndes and Garth Tander will also be part of the coverage, along with Charli Robinson.

Managing Director Seven Melbourne and Head of Network Sport, Lewis Martin, said: “We’re counting down the days until the world’s greatest touring car championship returns to where it belongs, on Seven and 7plus.

“We are rapt to bring all Australians the passion, intensity, chaos and sheer excitement of V8 racing, with a fresh new commentary team that will give our new era of motorsport coverage a dynamic edge.

“There’s no better way to get things started than at Bathurst, the spiritual home of Australian motorsport,” he said.

The Mount Panorama 500 is the first of six races in 2021 that will be broadcast live and free on Seven and live-streamed on 7plus. The season’s highlight comes in October when Supercars returns to Mount Panorama for the iconic Bathurst 1000.

Highlights from the other races of the Supercars Championship will be replayed on Seven and 7plus the same day of the race.

I haven’t seen much of Seven’s racing coverage this year, so could have missed it previously, but looks like a new font and some minor tweaks

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Yep, Seven introduced new font for its horse racing graphics following from its AFLW telecast.

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https://www.speedcafe.com/2021/02/24/supercars-locks-in-2021-free-to-air-rounds/

The rounds live on Seven/7mate include
Round 1: Mount Panorama 500 (24-26 Feb)
Round 6: Darwin Triple Crown (19-20 Jun)
Round 7: Townsville 500 (9-11 Jul)
Round 8: Sydney SuperNight (20-22 Aug)
Round 10: Bathurst 1000 (7-10 Oct)
Round 12: Gold Coast 500 (3-5 Dec)

Really big gap between the first and second FTA events.

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Round 2 was supposed to be the Australian GP (and i’m not sure what the broadcasting rights were going to do there)

Seven have identified what could be considered the biggest rounds (and its a slightly shorter season thanks to COVID)

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Round 2 at the f1 event was going to be on Ten.

Which is a tad strange but that was what the arrangement was.

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It’s offset somewhat though by their TCR coverage - think there’s 3 rounds of that between Seven’s 1st & 2nd live Supercars rounds

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https://www.speedcafe.com/2021/02/26/double-innovation-for-sevens-supercars-coverage/

There’s now gonna be ad free coverage of Supercars on 7plus starting this weekend, and Picture in Picture ad breaks starting in Darwin

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?

Is this like CNN/MSNBC during the election?

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CNN, Fox News and MSNBC all had Picture in Picture ads during the election. Fox Sports had a similar strategy from 2015 and 17 during the Australian GP and Bathurst 1000

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Supercars

And coming in June: picture-in-picture on Seven

The Seven Network today announced a special treat for all Supercars fans: its coverage of this weekend’s blockbuster Repco Mount Panorama 500 races at Bathurst on 7plus will be advertising free.

On Saturday and Sunday, Australia’s sports fans will be able to watch the first races of the 2021 Supercars Championship without interruption on Seven’s free streaming platform.

The Repco Mount Panorama 500 marks the eagerly anticipated return of Supercars to Seven. It will be broadcast live and free from 12.00pm AEDT this Saturday and Sunday on Channel 7 and 7mate, and live streamed on 7plus.

For the next round on Seven – the Darwin Triple Crown at Hidden Valley Raceway on 19-20 June – fans will receive another treat: the first “picture-in-picture” technology in Australian free-to-air sport broadcasting.

With the Darwin round, viewers will be able to watch all the action during commercial breaks, with the race appearing in a window on screen while the ads play.

Managing Director Seven Melbourne and Head of Network Sport, Lewis Martin, said: “Seven is the natural home of Supercars and we are very excited to have it back where it belongs. To celebrate its return, we will be offering ad-free coverage of the Bathurst races this weekend on 7plus.

“At Seven, we have a long and proud history of delivering world-class coverage of this competition and introducing innovations such as Racecam, which debuted in our coverage of the 1979 Bathurst 1000, and other market-leading broadcast technologies.

“Unlike other sports, Supercars races don’t have natural breaks. With our picture-in-picture technology, fans will never miss a moment of the action.

“Everyone at Seven is passionate about motorsport. It is in our blood, and there is no greater motorsport in this country than Supercars. It’s one of the biggest and best sport competitions in Australia.”

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Split screen ads are common the US

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It was only a matter of time before an Australian FTA network realized the benefits which split screen advertising delivers for both viewers and advertisers.

Wouldn’t be surprised if Seven utilizes split screen ads a lot during the Olympics/Paralympics as well as their other sports later in the year

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Seven’s commentary team at Bathurst 500
https://www.instagram.com/p/CLwKAG2p5UV/

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What’s with the black bars on Supercars coverage on 7HD Melbourne?

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The 7+ stream isn’t working on my Android phone.

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Abbey and Beretts are doing a great job hosting together, lots of chemistry.

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Big problems with the picture at least in Queensland with the vision not filling the screen and surrounded on three sides by black. Took 45 minutes before it was corrected.

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After 45 minutes

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