Seven AFL Coverage

Came here to say this, the banners over the seats are comically bad

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Yep they actually broke the news during the broadcast tonight just prior to the bounce.

Good tactics from Seven though - direct the hate at those and not the crowd noise…

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The crowd noises work well.

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Bruce mentioned it at the beginning of the telecast tonight.

Aren’t some of them broadcast sponsors, I think one of the articles this week mentioned a new integration strategy for their clients?

But regardless, they’re lame as. And the generic team/colours/fan ones are pointless distractions.

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While Seven’s two-year extension of AFL broadcast deal is good, it doesn’t cover live streaming of matches on 7plus, so fans will have to continue to subscribe to Kayo to stream matches on mobile and tablets. Had Seven West Media been in a better financial position, it would have been able to negotiate for live streaming in the next two years.

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yeah, I have no problem with them doing it, but they just look…poor. Maybe the tech will get better one day so it looks a little more seamless

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Looks like the GWS Giants vs North Melbourne game on Sunday will be on the main channel in Sydney from 1:00pm, while the Sydney Swans vs Essendon game the same day remains on 7mate.

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Except there’s never a cheer like that after a draw.

True. I guess game one post-coronavirus was always going to be ironing out teething problems, seeing what works on an actual transmission.

Yes there are a few exceptions, but overall it was good.

Good to hear that the GWS - N Melb game will be shown on Seven in Sydney.

And good to have the footy back in general.

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What they should have is an app where viewers press a button for different sounds which will then come across on the broadcast.

You can have:
Clapping
Cheering
Screaming
Booing
Ball

That way fans can still feel involved

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Yeah because that’s going to work.

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Overlooked somewhat given all the other new elements to the broadcast, and the return of footy in general, but Seven only went with one expert commentator tonight (Wayne Carey) alongside Bruce/ BT and Daisy on the boundary.

Prior to COVID and the associated changes to the AFL season it was planned for Jobe Watson to feature on Thursday Night Football alongside Richo, with Wayne Carey and Luke Hodge on Friday nights.

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It’s a fun idea, but the problem is when people are watching from home, a few seconds have already passed since the event took place.

So you’d have a goal scored and then 6 or so seconds later people respond, and then add the time to process the reaction… you’d have cheering happening randomly.

We’d have to master the time-space continuum first.

Footy roars back on Seven with biggest Thursday Night ever

Largest prime-time home and away audience for 10 years

A record number of fans flocked to Seven last night to celebrate the AFL’s return, with the Collingwood-Richmond blockbuster drawing the biggest ever LIVE and FREE audience for Thursday Night Football.

As the Magpies and Tigers restarted the 2020 season with a thrilling draw, an average audience of 1.275 million tuned in nationally to Seven.

It was the biggest prime-time audience for a home and away game for 10 years and topped the last seven Anzac Day blockbusters between Collingwood and Essendon.

Seven’s average metro audience of 1.02 million was more than 150 cent up on the NRL’s free-to-air metro audience of 394,000. And more people watched Seven’s AFL broadcast in Melbourne alone (668,000) than the NRL’s free-to-air coverage across the whole of Australia (619,000).

Managing Director Seven Melbourne and Head of Network Sport Lewis Martin commented:

“Last night just underlines how much Aussies love their footy and how glad we all are to finally have it back. We’ve worked tirelessly for the past three months on some exciting technical innovations and on-air initiatives to further enhance our broadcast for fans at home. But the footy will always be at the core of everything we do and we can’t wait to bring fans what shapes as a compelling season.”

Seven’s metro audience last night was also 25 per cent up on 2020’s round one season-opener between Richmond and Carlton, 58 per cent up on Richmond and Collingwood’s 2019 round two clash and a whopping 70 per cent up on last season’s Thursday Night Football average audience.

Melbourne’s average audience was 23 per cent up on 2020’s season opener, 58 per cent up on Richmond-Collingwood 2019 round two, and 93 per cent up on last season’s Thursday Night Football average.

Fans in Sydney and Brisbane also warmly welcomed the footy back on Seven, with Sydney’s average audience of 52,000 representing a 105 per cent increase on round two last year, while Brisbane’s audience of 41,000 was 77 per cent up on last year.

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Jobe Watson will provide expert comments tonight for the Geelong-Hawthorn match. Brian Taylor and Hamish McLachlan are calling the action. Jimmy Bartel is field commentator.

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