F**k no. Australians have a sharp bullshit radar. They’ll switch off in their droves.
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What do you object to specifically there? As for you saying they’ll switch off in their droves, they don’t even have any friggin late news on commercial TV. Second, this style is basically the way to go if a late commercial news is to have any hope. Thirdly - despite being a different local vs national format - this is not dissimilar from The Project.
I don’t think you can articulate what you think is the problem with that broadcast. So you just say it is bullshit with nothing to back it up.
See if you can actually tell me what you think is wrong with the broadcast. I bet you can’t.
When Australia’s commercial TV networks don’t know the meaning of a consistent timeslot after 7.30pm (especially these days), I can’t imagine why.
Another factor which hasn’t helped the success of late news on commercial TV in the past is that Australians tend to go to bed/wake up earlier than other countries (probably more now than ever before with longer commute times in the capital cities, etc.)…no wonder that Seven & Nine have news on as early in the morning as 5am but not much during the evening after 7pm.
No evidence to support this but it gets posted every few posts. It might be because nobody programs later timeslots + people catch-up / stream / aren’t switching on later.
yeah I understand that. Why is why I’d aim for a 9:30 or 10:00pm start. I also think any late commercial news in the past can’t REALLY be analysed too much because they were not local. It’s like saying - if Seven and Nine only ever aired national news at 6-7pm - “oh well, there’s no market for 6pm news because look at those terrible ratings”. You never know if you never try.
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Yeah I don’t think a late night show will ever work until we get shows starting at 8:30 and finishing at a scheduled time and that not being 9:32 or 9:43. etc.
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If Ten were to adjust their morning schedule, instead of trying to mirror Seven and Nine’s identical monotonous schedules, what if when reviving a morning bulletin they instead put it on at 8am, 8:30am or even 9am, whenever mid-morning viewership is highest I guess. 8am could catch viewers pre-work commute who want news instead of brekky TV; 9am would compete with ABC, but could attract viewers who’ve just finished Sunrise or Today.
Start the bulletin on one of the balconies with a pan of the newsroom that avoids the Studio 10 set. Then after first ad break move down to sit in Sarah’s seat (for the screen) or in front of the video wall. And a brief “what’s coming up on Studio 10” preview with Sarah before the final ad break.
That was in 1988 wasn’t it? (Seven’s regional affliliates wouldn’t touch the program from memory)
7am news til 8am would fit better, follow it with Studio 10 from 8am (til around 11am) and follow it with News and maybe a cooking show or ET
Perhaps another idea is instead of airing CBS This Morning at 4:30am, perhaps Ten could air it at around 12:30am (backing onto The Project) Monday to Friday, they could insert Ten News Updates (possibly filmed in Perth) into the program (finish it at around 2am) - follow it up with infomercials til 5am and the screen The Late Show.
Interesting, though starting morning news at 7:30 may be better to stagger the end of Studio 10 against Seven and Nine. Then keep Studio 10 with no changes.
It would also be interesting to see if a single mid-morning bulletin would fare better or worse than separate early morning and late morning bulletins. Then maybe an early afternoon news/entertainment program?
Ten tried a 9am news bulletin when Ten had The Circle at 10am. The following year, it was replaced with Studio 10
Didn’t Eyewitness News Morning used to win its timeslot during its short run?
If it was winning its slot, why did they move it when Studio 10 started?
Wasn’t it always at 11am during this era?
Probably a cost thing. More money was probably in the circle.
The Circle originally followed Ten Morning News (which aired from 9:00 am to 10:00 am on weekdays) and occupied the 10:00 am to 12:00 pm slot. The first guest on the show was singer and Australian Idol first season winner Guy Sebastian.
On 29 April 2011, a primetime edition of the program was broadcast as part of Ten’s coverage of the Wedding of Prince William and Catherine Middleton.
In 2012, The Circle aired in the 9:00 am to 11:30 am slot.
Ten cancelled the series due to financial costs. The final episode was broadcast 3 August 2012.From 6 August 2012, Ten’s weekday lineup began from 8:30 am with The Talk, Entertainment Tonight and The Insider under the title Mornings on Ten.
No, I was referring to Eyewitness News Morning in 2013-14.
I was led to believe that this version rated well.
It may have done, but I believe it was the victim of cost versus ratings and revenue/return on investment
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- Only Ten has “The Edge”!
- The Edge is only on Ten!
- local news with The Edge - only on Ten!
Imagine the marketing opportunities for branding a local late news as “The Edge” or interchanged as Ten News Edge. To me, it makes sense to differentiate with this style, in a sea of news available everywhere. It makes it stand out as different and local and interactive. It is VERY Ten. It also doesn’t necessarily need to be all about crime and mayhem and tabloid local reporting. As I mentioned above with FOX 2 Detroit’s quirky political talk show at 10:30 (between newscasts) called “Let It Rip”, there is a market for meaningful original local content.
Ten News Edge at 10pm (local news) is my suggestion.