I don’t disagree with you and I noted that I would keep the brand with the move to 10pm a while back when I made suggestions. It was said that with the change why keep the name?
Why would you move one of their biggest hits to a dead time where a national current affairs/entertainment program would die?
So are we starting a breakfast show the day before and running it overnight (guess it would be better than all night infomercials), or is it starting editions of Studio 10 in the evening (I guess they did it with Mike Walsh in the 80s)
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Typo my friend.
On a side issue, Free to Air television has 2 big issues working against it - multiple time zones and the Internet. Multiple time zones mean either shows show in the east coast are often shown hours earlier than the west coast. This potentially increases costs of production for broadcasts such as news services and other programs outcomes such as reality shows often appear on sites like facebook before they are broadcast.
Although there is no hard and fast solution for this issue, but if they could develop a workable schedule to combat this, they may end up with more viewers.
What is everyones obsession with news… please that will not solve Tens woes.
Their news service at 5 is still one of the best of the commercial players yet it doesn’t get the numbers. They tried to launch news at 6 and that also failed. Australian viewers do not like trying new things. News viewers are viewers of habit and for Ten to be successful they need to take risks and do things differently.
Increasing existing news is wasted and despite being considered cheap surely news is not a good investment to dump late at night, you’re paying presenters and crew to produce when a repeat of a drama in the same slot will probably pull similar figures.
News is not the answer.
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you don’t understand ratings then
No? Show me how news has helped Ten in the past…[*edit…recent past]
Show me how The Project which is a brand and arguable Ten’s strongest identity has made any impact on Nine/Seven.
How would producing yet another bulletin compete with Seven/Nine, how would it compete later at night when there is a HUGE switch off after 9pm?
As ive stated before about news…read this thread from the very first post 
Why not try a Summary Bulletin the way Britain’s Channel 4 does?
Tell that to all the stations in the US, which saturate the mid-evening and late night with local news.
As for the anchors here, they would be on salaries - and I doubt would be paid any extra to anchor a 9-10pm or 10 o’clock news.
The Project pulls Ten’s biggest figures and beats ACA (and even Nine News last night) in demos. That’s how it impacts Seven and Nine.
As for the HUGE switch off after 9pm, live local news is exactly how you stop that - with big local stories that are heavily promoted in prime-time.
In the last five years Seven and Nine moved from half hour to full hour evening news. If people can adjust to that, Ten can try news again.
For that very reason - the thing that failed for Ten previously - a half hour news bulletin at 6 or 6:30 - could well work for them now, as some viewers are fatigued by the full hour.
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I agree with this. I’m aware of quite a few people who tune into the news at 6pm and only watch the first 20 minutes. I was surprised Seven so readily followed Nine to one hour news when the 30 minute bulletins were so well established and accepted. If Ten were to establish and promote a concise 30 minute state based bulletin at 6 or 6.30pm, I believe they’d find an audience for it.
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- the current timeslot occupant is DOA anyway, and extra news is more cost effective and potentially higher rating.
Especially if they grow the news brand with an edition following primetime as well, and yes promote it throughout primetime.
Something they grapple with. They do not have one news promo. Madness for a tv network.
Mcgarvey has no idea what she’s doing. Useless.
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The mind-boggling WHDH 7 schedule in Boston. It’s all about news.
4:30am 7 News Today in New England
5:00am 7 News Today in New England
5:30am 7 News Today in New England
6:00am 7 News Today in New England
6:30am 7 News Today in New England
7:00am 7 News Today in New England
7:30am 7 News Today in New England
8:00am 7 News Today in New England
9:00am 7 News Today
10:00am Dateline
11:00am Dateline.
12:00-1:00pm 7 News @ Noon
3:00pm Family Feud
3:30pm Family Feud
4:00pm 7 News First at 4 p.m.
4:30pm 7 News at 4:30 p.m.
5:00pm 7 News at 5 p.m.
5:30pm 7 News at 5:30 p.m.
6:00pm 7 News at 6 p.m.
6:30pm 7 News at 6:30 p.m
7:00pm 7 News at 7 p.m.
7:30pm Extra
8:00pm Family Feud
8:30pm Family Feud
9:00pm 7 News at 9 p.m.
10:00pm 7 News at 10 p.m.
11:00pm 7 News at 11:00 p.m.
The difference with Ten is that they are without a network. Obviously early prime-time reality would replace that game show filler that they have. Similarly, The Project is better than 7pm news. And morning talk shows would be better than news and Dateline repeats. But much of the schedule in the main news times - breakfast, 5-6:30pm and 9 to late night - is about right. Ten also have access to Colbert and James Corden, which 7 Boston do not - I would show them at about 10:30.
If I’m not mistaken, Ten’s main reason for not promoting the news more often because it airs at 5pm and they prefer focusing on their primetime lineup
Of course that argument completely falls to bits when you remember that both Seven and Nine not only bombard their viewers with promos/updates for their 6pm news bulletins during primetime, but also regularly air promos for The Chase Australia and Hot Seat at 5pm!
The last news promos on Ten were probably those extended presenter-focused ones which barely aired in October 2016?
Its all to do with whos running the news department pushimg for things like promos. Choof was lazy and did’nt do anything just to please Murdoch etc!
There is the competitive advantage - SBS still produces news and it is often the fifth ranked network - subsidised partially by the government and partially by advertising.
A half hour 6pm or 6:30pm news may work as Seven and Nine now offer news hours between 6pm and 7pm, so a half hour edition would be different and a risk for Ten to take