- Brisbane Broncos brand is valued at $124 million, ahead of Penrith ($108m), Souths ($73m) and NQ Cowboys ($72m)
Brisbane Broncos Leads NRL for brand value and strength
The Brisbane Broncos have reaffirmed its dominance as the number one club brand in the NRL, with a brand value of AUD124 million and the strongest brand strength score of 81. Despite not securing a premiership since 2006, the Broncos’ brand equity drives their commercial success. Since its inception in 1988, the club has remained the flagship for Queensland rugby league, bolstered by its monopoly on Brisbane’s market until the Dolphins’ arrival last year.