- Collingwood is most valuable AFL club brand at $145 million, well ahead of Carlton at $115 million and Richmond at $101 million
Collingwood is Australia’s most valuable football club brand, with an impressive brand valuation of AUD145 million, according to a new report from Brand Finance, the world’s leading brand valuation consultancy. This measurement reflects the club’s long-term success both on and off the field, with its star-studded roster, rich football heritage, and highly influential partnerships all pivotal in elevating its status within the league.