“Southern Cross Media boss Grant Blackley says a recently signed commercial deal to broadcast Network Ten’s shows will allow the regional broadcaster to review its options in two years when key sports rights come up for negotiation.”
Those “sports rights” being part of a deal with Seven? (With COVID being an ongoing issue who knows if professional sport will exist in two years)
That 10 / SCA promo is absolutely spot on for crystal clear messaging for the consumer. Even clearer than the WIN one.
All viewers care about is channel 10 is changing channel numbers
That’s it
“From Thursday channel 10 is on channel 50” is much clearer and consumer friendly than “all you favourite nine shows now have a new home on the win network”
Perhaps the sports rights thing will be linked to the % paid to the network in affiliate fees. If 7 pick up NRL or tennis then that would be preferable than staying at 10 and SCA would pay a higher affiliate fee to seven and seven would ditch prime.
Who really knows with this cluster fuck. We really need the main networks to buy out the regionals ans just have national o&o channels across the nation.
Abolish all the analogue era TV1 licence areas and have the metro commercial networks take over national transmission with a national licence, similar to what ABC and SBS have now.
The current regionals would need to be justly compensated for their licences being cancelled. That might be via a sell off of spare spectrum after a further national restack with the current 5 DVBT multiplex’s through spectrum sharing replaced by 3 DVBT2 multiplex’s with all networks getting an exact 20% each of the combined pool.
The now nationwide networks would still be permitted to screen region by region advertising across the 50+ odd submarkets that exist now, with a proviso that all what were former regional markets screen a mandated level of local news content that is produced in each submarket, and not a rip-n-read interstate hub produced tokenistic news service with yesterday’s headlines. An exception for remote areas with a lesser quota, but still some local content. As only the metro networks have the economy of scale to do what the current regionals are increasingly withdrawing from.
If the Save Our Voices campaign were to succeed, I would ague that would further accelerate the death of regional TV, not save it. Regional viewers should have the respect and benefit of a competitive market, and not a lazy regional monopoly situation that will only further cut what local content still exists.
Yeah the only problem I see is 7WM, Nine & ViacomCBS complaining, demanding compensation for having to take on so much more, unprofitable, effort (so taxpayers would end up paying both those companies and Prime, WIN, SCA).
The metros have largely been happy to just take the cream off the top from the high population centres and leave the unprofitable stuff to the affiliates, who they squeeze for as much of a revenue cut as they can get.
Because of the possibility of having to pay out compensation, I suspect the federal Parliament is happy to let it get consolidated eventually own its own, where at most they’d have to change some of the rules but not pay anyone compensation.
Well, if PRIME was forced into being a TEN affiliate, it would make sense for them to buy TNQ from SCA as SEVEN already directly own 7QLD and by then NINE may haver merged with WIN? No way could SEVEN be a TEN affiliate in QLD being they already own 7QLD (STQ).
It finished when WIN signed with Nine, hence WIN’s news changes with fully local bulletins in Queensland and Victorian markets restructured into singular statewide bulletins.
If it’s not profitable for Prime to do that I don’t see why they would, Prime doesn’t currently broadcast in QLD at all and they’re not under any obligation to start doing so.
And only recently at a Senate enquiry, PRIME, WIN and IMPARJA at a public hearing still pleaded to be able to restructure to abolish the no more than owning one TV licence per market rule.