Only in Newcastle though?
Prime7 is very competitive elsewhere I think?
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Because the revenue from West TV was shared with Prime.
WA might be a minor market, but being back on WIN guarantees Nine truly national coverage regionally.
If Nine wants to sell to a national client via a regional affiliate on say Married at First Sight, SCA can only provide NSW,VIC,QLD, 50 percent of Tas plus tiny parts of SA.
WIN can offer those states PLUS 100 percent from Tas and now WA.
My point is WIN will reach more population centres for Nine through this deal. The South West market in WA is bigger than Hobart.
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I noticed in the announcement made yesterday morning, that the only state that wasn’t mentioned was South Australia, I’m assuming that the deal does include South Australia?
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Of course it would. I mean, WIN being the solus commercial broadcaster for Riverland/Mount Gambier, NEC is going to get their $ either way
I guess the channel line up will be like it was prior to July 2016 anyway. Dare I say 10 goes back to SD for its main channel?
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I see that Nineon8 and 10on5 domains are available.
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On this theme, I’ve always wondered how (e.g.) regional South Australia stations make revenue, as it’s not measured by RegionalTam? Same with Darwin?
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I agree. Consistency and strong local news are the main reasons that 7 affiliates are doing so well.
I also note in Regional QLD that having 7 on the 7 LCN also seems to help phenomenally from what i’ve seen with keeping viewers in.
Anytime the football or something interesting is on any other channel, it’s common to hear “what channel is that on?” when staying with people in that area. But you don’t hear that with 7 because it is actually on the 7 LCN.
There are numerous times where i’ve visited family and hear my mother ask what channel is something on, someone will say “Nine” and she will push the 9 on the remote for nothing to happen.
If only we could get consistent LCNs nationwide with the exception of those regional markets that are adjacent to metro markets.
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The related party issue is related to the Nine/WIN merger/buyout (whatever you want to call it) not the affiliation deal. Regardless of any regulatory requirement given that Gordon is a major shareholder who also controls the other party in the deal, a report considering the impact of the deal would be a good governance measure regardless
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Would WIN reintroduce Mildura’s News Bulletin since Nine has flipped back to Their Traditional Regional Alignments?
Ten now has to go back to SCA in regional Qld no other affiliate to go with? I remember how 9Life was lost during the changes (for 2 weeks and from memory due to not having equipment to broadcast it ) last time, does this happen again now that WIN and 9 will be together again?
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No.
WIN/Prime owned the station. They pay Nine their fee - say 40%, and they split the other 60%
Nines share is not reduced because of the joint venture.
No, Nine gets ~20% through WDT. They’ll get ~50% through WIN.
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Is that what the deal is? Ok I stand corrected.
Nines really making bank off thus deal then. WIN must have been desperate
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Prime, WIN and SCA negotiated their joint ventures down to the 20’s in 2016. They argued that because the profits are split they shouldn’t have to pay the same percentage as a wholly owned station, and that they also negotiated a lower percentage under Ten affiliation.
If anyone remembers, this request was met with much resistance from Nine, with negotiations going past the 1 July deadline, leaving WDT off-air for a couple of days.
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Gordon must be confident he can get his buy-in proposal across the line
Looking forward to all the “Nine/10 is heading back to Channel 8/5!” promotions we’ll be seeing in a few months time
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Assuming 10 strikes a deal with SCA for an affiliate deal, is there anything preventing SCA from broadcasting 10 Shake in regional areas for the first time?
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I would argue that it is affected indirectly, because GWN7 and WIN will want to promote their own channels more externally eg. print media (rather than the JV one), so Nine West will probably get fewer viewers and advertisers as a result.
Nothing stopping them. Just like there’s nothing stopping Prime7 broadcasting 7flix, or SCA with 9Life. But considering how low Network 10 programming rates and how stretched the advertising dollar is, it’s probably not something they will do. However, SCA have been pretty pro-active recently with getting their stations up to a “metro level” with launching primary HD across all their stations. So who knows? They’ve got the tech to do it.
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Yeah I moreso meant from a technical perspective, seems they have the infrastructure there to make it possible but you raise some valid points.
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