Can confirm this. the same is in NSW. Apparently straight off the bat 9 NEWS staff in Metro newsrooms are displeased with WIN not willing to put resources into regional markets meaning now, they are very unhappy with this new arrangement and no cameras in Riverina Central West Border Nth east Vic, giving 7 an edge if Prime help them out with breaking news…
6 Likes
So Nine wants WIN to hand over around 50% of their advertising revenue and still expects WIN to put resources into regional markets? How does that work when Nine was funding local news under the previous deal that had SCA hand over 50% of advertising revenue? Can’t say I have such sympathy for them.
16 Likes
i totally agree
1 Like
In other words, these people think money grows on trees and have no concept of additional expenditure means no extra money anywhere else.
1 Like
This article in The Australian suggests that Bruce Gordon could still be wanting to merge WIN with Nine in exchange for an increased shareholding, one possible reason being he has realised streaming services like Stan are the future.
The article also mentions a possible stumbling block for Nine and WIN’s affiliation:
presumably due to Gordon being Nine’s largest shareholder. He directly owns just under 15%, but through other arrangements has a total of just under 20%. The Australian suggests it could be a matter for ASIC.
4 Likes
Well signing an affiliation deal has gotten him one step closer.
Prime produce an hour of news for these areas with a half hour of national news afterwards
1 Like
Isn’t it 60 mn, not 90 mn per weekday? (30 mn of Prime7 Local News + 30 mn of Prime7 News [national news] instead of 7News)
2 Likes
first comment here regarding the news
Once again, this will only end up benefiting Seven regional (and ABC and SBS regional), especially in the local and older skewing regional Australia…
Hard to believe there’s going to be another change! As if the last one wasn’t big enough.
–
And KickIt mentioned Seven’s regional dominate in a recent post, it’s only reaffirmed when you see on MediaWeek that Channel 7 won regional Australia last night over Channel 9 (even though the latter had big regional ratings drawcard NRL), though it was only by 0.2%. However including multi-chanels Seven’s win was even larger. And 7flix (which doesn’t even air in Tasmania and Western Australia even beat 9Life which airs in more regional markets)!
So as we hear on a daily basis, Prime7 etc are definitely highlights and lucky bonuses for Seven’s ratings.
1 Like
where do you get that TV guide?
Clearly Win wants it too. They are desperate to go back to Nine
2 Likes
I think WIN can potentially be more competitive again Prime than Southern Cross were with a slightly better known brand and more popular local news leading into prime time.
4 Likes
It seems strange they want to go back to Nine after all that fuss about the 9Now platform back in 2016.
3 Likes
Make no mistake - TWO REASONS 7 Queensland and Prime7 absolutely dominate the QLD, SNSW, NNSW, ACT and VIC markets in ratings and far outperform the nationally ranked #2 Seven Network:
Consistency and local relevancy.
While WIN has jumped from Nine programming to 10 and now back to Nine again. Local news at 6 then 7 then 6 now 5.30 again. Channel numbers to find programming have changed, local news moved around countless times - the brand has changed endlessly.
SCA has gone from being Ten to Southern Cross Ten to Nine. Local news has been axed, then at 6 as a comp bulletin, then at 5.30 as a statewide bulletin. And now changing back to 10…
Endless name changes, programming swaps, branding changes, news format changes, news time slot changes… just endless.
7 Queensland on the other hand. Local news at 6 for 2 decades. 1 name: 7
Same deal with Prime7. Local news at 6. One name: Prime7
7QLD / Prime7dominate and outperform the #2 Seven network to actually be #1 because of STABLE easily accessible local news and branding consistency,
WIN, SCA, 10, Nine on the other hand is an endless loop of changes.
Imagine if this kind of name / brand swapping / news flip flopping happened in Sydney between Nine and 10 for 15 years. It’s unthinkable.
Guess which station would come out on top… 7
It’s little wonder
12 Likes
The advantage WIN has over SCA in negotiations is that it has a TV licence in WA while SCA does not. It will mean Nine’s regional affiliate will be truly national in all states and one territory. Nine has been missing out on getting maximum revenue from major centres like Bunbury, Albany and Geraldton and had to settle for having its money halved through the joint venture channel over the last 5 years.
It never felt right with Nine being relegated to joint venture status in Regional WA. The lower rating 10 network will rightly regain their spot soon.
2 Likes
Regional WA is a pretty minor market.
How would Nine’s Revenue have been halved over the last years?
1 Like
They don’t dominate NNSW. Nine smashes them, night after night after night.
That’s why Prine has to use Combined Figures to make themselves look decent.
That’s true. But the exact same argument holds true:
Consistency.
NBN NEWS has been at 6 for 3 decades. And NBN | 9 has carried Nine programming for 3 decades. Some argument holds true.
3 Likes
What are combined figures?