I remember NBN doing something similar in the 90s, sometimes with messages too, like “Celebrating 30 Years” (as done in 1992).
They loved celebrating birthdays, in 1983, their station ID included a “Now We’re 21” jingle, and their “50 Years” watermark add on was used for over 12 months in 2012-13.
Awesome find! Technically episode 49 never went to air. The show was taken off air after about 33 episodes and AFAIK the remaining episodes made never went to air.
Also, “jayelkay” would that be Jeremy Kewley? Seeing as he was in Arcade and seems to be in most of the titles there.
I’m guessing that the bulletin is from around January/February 1990 as it mentions the upcoming Federal Election. This would have been just after MTN started relaying WIN Wollongong, which they did from Boxing Day 1989 onwards.
The ABC probably could afford to do more external advertising back in the Early 90s, although I’d imagine this promo (or some form of it) also ran on ABC-TV at the time.
… don’t disagree with that … but it still costs money, so I was simply making the point that the ABC can apparently “afford” to spend just as much (and probably a good deal more) on “external advertising” today as it could “back in the Early 90s” …
Maybe I’ve been looking in the wrong places, but aside from a few online ads here and there almost all ABC advertising I’ve seen/heard in recent years has been exclusively via ABC properties: Eg, ABC-TV ads on ABC Radio and ABC Radio ads on ABC-TV.
People won’t find out the ABC is running programming just from seeing the TV Guide in a newspaper - it makes sense for them to promote their product - and like Cinemas in the 90s or online today - you have to go to where the eyeballs are.
If you make programming and then don’t let the potential audience for it know it exists - you’ve wasted money on that programming.
I think the amount of external advertising the ABC does nowadays, whether it be through google or whoever, is still a small amount compared to what it used to do. Back in the '80s and '90s there’d be regular ads in the major capital city newspapers, ads in TV Week program guides, advertising ABC TV programs on commercial radio, and advertising ABC radio stations on commercial TV. Plus any other external media like cinema ads, billboards, etc. The cost must have been immense. It would have amounted surely to more than the equivalent of $2m it’s spending on online advertising these days.