10 Cola - Catch the Wave
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Some random stupid stuff I made…
Seeing the on-screen update to CNN’s increasingly-redundant sister channel HLN made me think: What if they still have their own newscasts?
This is a lazy one: I basically recreated the new CNN lower thirds, but used the new logo’s blue gradient in place of the white background for difference. Video footage taken from Morning Express’ last broadcast.
As CBS is pulling out their stations from CW and has quite different approaches in rebranding them, I think the News Now brand they’ve been trying out would probably tie in the existing and incoming indie stations better.
So that’s what I did here: The blue and the font weights are inspired by the new brands, while the boxes are adopted from the O&Os. For stations that emphasized channel numbers more (e.g. Philly 57 over WPSG), I chose to use them over call letters.
The lighter-weighted one is based on an earlier version I made (and aligns closer to the main O&O brands), adopted to the new colour scheme and the change of callsigns on some stations. Compared to the spacing mess above, I like this one better ^^
And a more tongue-in-cheek one for BBC News/Verify: Adopting the dotted globe in the latter’s launch release for the main brand, on the basis of anything fresher and newer would probably look better than the incumbent ones…
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How about a 2000s flavour too?
matildas, the team to watch. 
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‘Fresh’ New Content 
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Love it all!
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Love the 2000-2003 logo!
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I have a scenario for you to ask. What if TalkNZ became a reality and incorporated some of the country’s well-known broadcasters, including the best of RNZ (e.g. Corin Dann, Wallace Chapman, Lisa Owen, Jesse Mulligan)?
All images contained in the mock advertisement are samples only; no copyright infringement intended.
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so rnz under a different name and brand colours which were similar to today fm?
@Michael_Eccles Although the brand colours are similar to the now-defunct Today FM (through MediaWorks) and RNZ’s own personalities are used, this is not a continuation of RNZ National under a different name.
I created TalkNZ as ‘the new voice of talk radio’ and a companion to my dream television network, PTV Network New Zealand (as a fictional broadcaster), but not MediaWorks, Newsroom, NZME, RNZ or Stuff (in real life). I wanted to describe it as ‘a mix of up-to-the-minute news, current affairs, open-line talkback and weekend lifestyle and music content’.
Here’s how a typical week’s schedule works if TalkNZ becomes a reality.
Weekday programming would begin at 5am with Rachel Smalley presenting an early morning news programme, then Corin Dann takes over with three hours of news, views and interviews to start the day (6-9am). Sacha McNeil would present news updates every 15 minutes with full bulletins on the half hour all morning (5-9am).
Mark Sainsbury would return to the airwaves and host his mid-morning mix of talkback and interviews (9am-12pm); this is followed at noon by a lunchtime programme devoted to business and finance with Jonathan Mitchell (ex-RNZ; now at NBR) presenting a blend of news, interviews and market updates, then Wallace Chapman in the afternoon (1-4pm).
Lisa Owen would host a three hour drive slot with news, views, interviews, commentary and occasional talkback (4-7pm) and, between 4-6pm, Susie Nordqvist would deliver and update the news every 20 minutes with extended updates on the hour.
After a nightly current affairs spot (7-8pm), Jesse Mulligan would lead the weeknight chat and take listeners’ calls on open-line talkback until midnight - except on Fridays, where Miles Davis would be the host.
Weekend programming on TalkNZ, from 6am until 6pm, covers everything from current affairs to lifestyle topics and included in that line-up would be Graeme Hill’s weekend afternoon slot (2-6pm). But the evenings (6pm to midnight) look like Newstalk ZB’s.
For music fans, unable to listen to Magic on FM, Saturday nights would be devoted entirely to classic jukebox hits from the 50s & 60s and the first three hours of Sunday nights (6-9pm) would feature classic country tunes, with Mark Leishman (ex-Magic; now at RNZ) hosting both shows.
Petra Bagust would round off the weekend with her Sunday night talk show (9pm to midnight) and hosting midnight-to-dawn talkback would be Mikey Beban and Joe Reid.
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Wishing our amazing Matildas the best of luck for tonight’s game in Sydney (as a celebration, here’s some logo mocks I made)
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No SBS?
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(Accidentally deleted original post, sorry)
More specifically:
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Well done MBB. I like it.
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Sorry, but your ‘rebrand’ mock just uses elements of the NBC Today look; all you’ve done is reposition their own logo.
Perhaps consider incorporating elements from Nine News’ previous designs and finding creative ways to repurpose or integrate those into the new design.
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Funnily enough it’s all made from scratch. Haven’t repurposed at all. It’s a different font, the sun wasn’t from the Today logo even if it may be similar. Sunrise also has a sun logo. Today Aus has also had versions “sun” logos as well.
This is also just the logo. You’re yet to see any of a further package with it in use.
9news doesn’t have any elements that could be used and I feel Today should be independent.
I’ll go back to the drawing board and come up with some alternates to appease you. But to be honest this incorporates the history of Today Aus.
The arch from the previous and current logo. The same style of typeface as present and in the incorporation of the Sun logo
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Has Today Aus seriously been around since 1982?
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You need not ‘appease’ me in any way. I was merely offering feedback on your mock. I do concur that Today ought to possess a distinctive appearance. However, it would be more meaningful to incorporate elements from Nine’s own history and the program’s previous identities, rather than aligning it with an unrelated program.