I’ve occasionally pondered what a potential Harvey Norman branding refresh could look like if it was taken into consideration in the future to not only refresh their image, but aid in digital usage as well.
Their current logo has stood the test of time over the decades despite its retro appearance similar to that of Red Rooster’s.
Rather than stray away from that aesthetic with a sans-serif font as some companies have opted for which can appear as boring and unmemorable, perhaps they could opt for a new typeface which is both retro and contemporary in its appearance.
Perhaps something like this? (Larken Font Family):
It can depend on the execution as some classic typefaces can look contemporary, but I had a similar vibe as well, through the other font doesn’t look too bad on the LG screen graphic.
Also, Win continued to use channel 9’s 2006 to 2008 intro music, channel 9 most likely didn’t care that Win was using it since they had abandoned it a long time ago.
I would hazard a guess that producing full-scale broadcast quality animated branding, intros, banners, studio and vehicle livery, other branded items such as mic flags, and promo packages for 20+ regional markets would involve a lot … a lot!.. of effort and cost. Much more than a powerpoint slide.
Still, Win could of just done something as simple as use Channel 10’s news music. Plus, they still made a little effort to of distanced themselves from 9 while they were a 10 affiliate. Its almost like Win just said they would go to 10 to scare 9, but then they had to go through with it.
Win only had news bulletins in 15 markets, I never saw win news promo for Newcastle and the Hunter while Win aired bulletins on 10. The markets that got updates only would of just gotten a Win News intro.
I agree, but Win still could of made an effort to try to have Win News be more like 10 News. They had their chance, but they didn’t take it, which is such a shame. Plus, I’m sure Channel 10 would of given Win access to the graphics that were used for 10 News First, as they had no issue when SCA used their graphics for their no defunct regional news bulletins.
Yeah, granted - 10 could have provided graphics to WIN, but you still have to think about the cost of physical branding - signage, and whatnot, especially considering the less of an revenue source it would have to been an affiliate under 10.
WIN didn’t want to look like 10. Management deliberately wanted the branding to be similar to 9 to create market confusion and to hold onto the fading 9 affiliation legacy. I’ve heard there were many dirty tactics coming out of WIN at the time, which I won’t devolve into.
A quick mock for CNN. Given they are preparing some new graphics (still no word when), I have made a big update of the graphics. Largely based on their current look, however, I tidied up the arrangement of the designs and made them more compact and easier to read on all screens. Additionally, each slot would have its own coloring reflecting each of their shows’ branding.
