Here are some quick mocks for a Nine rebrand. Personally I think the “9” needs updating or could be dropped entirely, which serves the basis of this mock.
Logo
Here’s the proposed logo, as you can see the “9” has been dropped and a new slogan “Feel at home” is added.
I have always believed this should be the direction Nine take.
Even though the 9 is iconic I now always read the logo as Nine-Nine because all other Nine related properties just use the dots and not the ‘9’
I feel that just the dots look weird, it works well with the life, go, sport channel names and the news, but I feel the main channel might have to keep the 9, and drop the dots. yeah, my main point is that those dots don’t really work on their own, with everything else it looks great.
With NSW going to the polls in just over a month from now and a Federal vote expected in May, one element of Australian TV On-Air Presentation I’d expect to see a lot of discussion on Media Spy during the first half of 2019 is related to Election Night(s) coverage.
Realistically I’d probably Nine to keep the graphics used since Federal Election 2016 for the NSW state poll and maybe a new package for the 2019 Federal Poll, but here’s an idea for a refreshed Seat Count L3 graphic based on a mock super I did earlier - this time with Proxima Nova for a genuine “Nine News” feel! The out of focus background image with the NSW flag & Macquarie Street was taken from the 2015 coverage, just incase anyone’s wondering:
Not really a mock, more a quick re-edit (using the endtag of an actual promo listing multiple shows that were on last night) but here’s what I think the “Tonight” Lineups on ABC-TV should look like if they’re not going to bother incorporating program footage/imagery like they do with the “Next, Then, Later” spots:
…and one I should’ve uploaded back in November, a watermark on NBN Nine for the Central/Gold Coast markets that’s been properly aligned with consistent transparency levels:
