Some random stupid stuff I made…
Seeing the on-screen update to CNN’s increasingly-redundant sister channel HLN made me think: What if they still have their own newscasts?
This is a lazy one: I basically recreated the new CNN lower thirds, but used the new logo’s blue gradient in place of the white background for difference. Video footage taken from Morning Express’ last broadcast.
As CBS is pulling out their stations from CW and has quite different approaches in rebranding them, I think the News Now brand they’ve been trying out would probably tie in the existing and incoming indie stations better.
So that’s what I did here: The blue and the font weights are inspired by the new brands, while the boxes are adopted from the O&Os. For stations that emphasized channel numbers more (e.g. Philly 57 over WPSG), I chose to use them over call letters.
The lighter-weighted one is based on an earlier version I made (and aligns closer to the main O&O brands), adopted to the new colour scheme and the change of callsigns on some stations. Compared to the spacing mess above, I like this one better ^^
And a more tongue-in-cheek one for BBC News/Verify: Adopting the dotted globe in the latter’s launch release for the main brand, on the basis of anything fresher and newer would probably look better than the incumbent ones…