I have a what-if scenario to share with you.
This week, Sky Network Television announced a proposed acqusition of MediaWorks which was ‘perplexed’ by analyst MorningStar, according to an article by Stuff.co.nz. The acquisition could cost Sky $150 million to $200m.
Sky also received a response from investors after it announced to the NZX that it was in talks to acquires MediaWorks, which owns about half of the country’s commercial radio networks (Mai, The Edge, George FM, More FM, The Breeze, The Rock, The Sound, Magic and Today FM) and has a large outdoor advertising business.
MediaWorks used to own its television division (Three, Bravo and Newshub) which was sold to US company Discovery (now Warner Bros. Discovery) for $20 million in 2020.
The question is, what if Sky had acquired MediaWorks and launched a multi-platform news service - Sky News (no relation to the British and Australian equivalents) - to compete with TVNZ, Newshub/Discovery, RNZ and NZME? The Breeze, The Rock, The Sound and Magic had their names kept but with Sky branding, and there were new names for Mai, The Edge, George FM, More FM and Today FM.
Here are the mock logos.
Sky Fresh (the new name for Mai)
Sky Trax (the new name for The Edge)
Sky Dance (the new name for George FM)
Sky Radio (the new name for More FM)
Sky Breeze (the new name for The Breeze)
Sky Rock (the new name for The Rock)
Sky Sound (the new name for The Sound)
Sky Magic (the new name for Magic)
Sky Talk (the new name for Today FM)
Sky News
If you have any comments, please let me know.
Sky logo courtesy of Sky Network Television. No copyright infringement intended.