Ben Dillon Smith will do fill in for Bill Weaver today at 9am on WSFM.
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WSFM line up this week
6-9am Ugly Phil
9am-1.30pm Ryan
1.30-6pm Bill Weaver
No Totally 80s and Top 4 from before this week as they are doing the Top 100 Countdowns. Today is Top 100 Movie themes.
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thanks for the update⌠unusual for a shift to start on the half hourâŚ
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Whatâs Golds line up? I know Higgo is on leave and Jason saverly is doing drive
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YesâŚBill started around after 1.30pm just before the ad break.
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Predictably 4KQ becoming SEN resulted in a loss of 9% of its ratings to a whopping 0.4%, with 4BH picking up most of it (8.6%).
Laurel, Gary and Mark moved to 4BC and rose slightly from 11.1 to 11.8.
ARNâs remaining station 97.3 stayed around the same 10.9 and certainly didnât pick any 4KQ listeners.
So ARN in selling to SEN lost most of the 4KQ audience to 4BH.
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Yep. if L, G & M had gone to 4BH instead of BC I reckon they would have possibly been rating in the 10âs this survey. Would love to see 4BH out-rate KIIS like 4KQ used to do quite often.
If ARN had gone Gold 97.3 rather than KIIS it would have been a different story and I believe they would be a clear No.1 in Brisbane now. Gold 97.3 would have picked up a lot more 4KQ listeners and they would also have picked up a fair chunk of Triple M listeners who want music and not sport and bogan talk all the time.
The Pure Gold network should be WS, Gold 104, Gold 97.3 and 96fm Perth. Gold 97.3 could still skew a little younger and 96fm skew a bit towards rock, but essentially the network would be complete in the four biggest cities. Mix 102.3 could have a foot in both Pure Gold and KIIS camps given sister-station Cruise playing classic hits in Adelaide.
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Does anyone know why has ARN has not re branded WS-FM as Gold 101.7 yet ?
I think itâs just that they see brand value in WSFM, I remember reading somewhere that it had been consudered.
Perhaps if/when they rebrand regionals, that might happen then.
The same reason they havenât rebranded anything other than Mix Sydney and Melbourne.
Brisbane is a different story as they really didnât have a brand before.
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WS has a rich legacy history in Sydney going back to when 2WS (2 Western Sydney) started in an old fibro cottage in Seven Hills in Sydneyâs west in 1978. Soon after built the new studios at Leabons Lane which i hung out in. A fair chunk of their listener base is still rusted on. Its why they never dropped the WS call sign after converting to FM (unlike Alberts which mistakenly and stupidly dropped 2UW for the meaningless MIX after converting). GOLD branding would mean nothing here in Sydney and would be a backwards step imho.
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As part of the above deal, Sportsday with Malcolm Blight & David Wildy will move to Cruise 1323 (as well as being simulcast on SEN 1629).
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Cruise is doing well⌠why mess around with it⌠i canât see this helping ratings, music listeners will tune out.
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WTH?
The beginning of the end for Cruise. Donât they remember what happened the last time SEN had a hand in 1323.
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Music to sport and then back to music again = Disconnect.
Cruise is Adelaideâs No. 2 radio station on the weekend. I suspect this will change for the worse.
Cruise had better hope like hell that when the footy game finishes, the listeners who tuned out, remember to tune back in again.
Pure dumb.
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Do they need to? ARN seem pretty happy to maintain individual brands for the network across each city, i.e. Gold 104.3, WSFM, Cruise 1323 and (RIP) 4KQ.
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I donât understand why Cruise would want the football. Canât see it bringing in any listeners and will probably put people off. Same with simulcasting Sportsday.
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Is it more likely SEN are buying airtime? Whatever the case, sounds like financially theyâll be better off with syndicated football rather than playing music.
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Not if those music listeners go elsewhere and donât come back.
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I typed somewhere that this deal is the renaissance of the Danny Stafferi era mk1 for SEN in Adelaide. Buying airtime off ARN.
Itâs time to mobilise the audience and clients to say no to ARN.
Cruise would have an opt in/audience motivated music research tactic, whereâs the respect for consultation on turning over hours of music to vacuous sport chat?
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