Yep. if L, G & M had gone to 4BH instead of BC I reckon they would have possibly been rating in the 10’s this survey. Would love to see 4BH out-rate KIIS like 4KQ used to do quite often.
If ARN had gone Gold 97.3 rather than KIIS it would have been a different story and I believe they would be a clear No.1 in Brisbane now. Gold 97.3 would have picked up a lot more 4KQ listeners and they would also have picked up a fair chunk of Triple M listeners who want music and not sport and bogan talk all the time.
The Pure Gold network should be WS, Gold 104, Gold 97.3 and 96fm Perth. Gold 97.3 could still skew a little younger and 96fm skew a bit towards rock, but essentially the network would be complete in the four biggest cities. Mix 102.3 could have a foot in both Pure Gold and KIIS camps given sister-station Cruise playing classic hits in Adelaide.
WS has a rich legacy history in Sydney going back to when 2WS (2 Western Sydney) started in an old fibro cottage in Seven Hills in Sydney’s west in 1978. Soon after built the new studios at Leabons Lane which i hung out in. A fair chunk of their listener base is still rusted on. Its why they never dropped the WS call sign after converting to FM (unlike Alberts which mistakenly and stupidly dropped 2UW for the meaningless MIX after converting). GOLD branding would mean nothing here in Sydney and would be a backwards step imho.
Do they need to? ARN seem pretty happy to maintain individual brands for the network across each city, i.e. Gold 104.3, WSFM, Cruise 1323 and (RIP) 4KQ.
I don’t understand why Cruise would want the football. Can’t see it bringing in any listeners and will probably put people off. Same with simulcasting Sportsday.
Is it more likely SEN are buying airtime? Whatever the case, sounds like financially they’ll be better off with syndicated football rather than playing music.
I typed somewhere that this deal is the renaissance of the Danny Stafferi era mk1 for SEN in Adelaide. Buying airtime off ARN.
It’s time to mobilise the audience and clients to say no to ARN.
Cruise would have an opt in/audience motivated music research tactic, where’s the respect for consultation on turning over hours of music to vacuous sport chat?