Paramount Australia Strengthens Converged Sales Proposition As Grant Madigan Commences As VP Sales.
Paramount Australia has unified its linear and digital television offering under a single sales proposition, with Grant Madigan commencing as Vice President, Sales to lead a team purpose-built for converged selling.
Grant assumes responsibility for the Australian sales function and reports directly to Lee Sears, President, International Markets Advertising Sales, Paramount Global.
Lee Sears, President, International Markets Advertising Sales, Paramount, said: "Bringing together our linear and digital capabilities under a single, cohesive sales team is the right move for our partners and the right move for the market.
“Grant is exactly the leader we need to drive that agenda in Australia, commercially sharp, deeply connected to the industry, and focused on delivering outcomes that matter to advertisers."
Grant Madigan, VP Sales, Paramount Australia, said: “We have a talented sales team at Paramount with a real appetite to push what’s possible, guided by experienced leadership across the country and backed by a content catalogue reaching more viewers across more platforms than ever.
“I’m looking forward to working closely with Nick, Di, Tamar and the broader team, in evolving our market offering and delivering powerful outcomes for our advertisers and partners.”
Grant’s direct reports include Nick Bower, General Manager Sales; Diane Ho, National Digital Sales Director; and Tamar Hovagimian, Director of National Advertising Partnerships.
Nick oversees client and agency relationships and the converged national ad sales team. State Sales Directors reporting to Nick are Travis Kirk, NSW Sales Director; John O’Brien, Southern Markets Sales Director – Agency; Adam Quick, Southern Markets Sales Director – Indies & Direct; Helen Elliott, QLD Sales Director; and Paul Townsend, General Manager & WA Sales Director.
Diane leads Paramount Australia’s digital commercial strategy and revenue delivery, driving growth and innovation through data and technology led solutions, in partnership with agencies and clients.
Tamar is responsible for Australia’s commercial premium partnership portfolio across all platforms, from strategy and creative ideation to integration, production, and activation.
For Paramount Australia’s partners, this means less friction, greater flexibility and the full weight of Paramount’s premium content portfolio behind every conversation.
