It’s one point to say “they need a point of difference” but it needs to be something compelling enough to pull people from 7 and 9
Game shows are not it. So many have been tried.
They need something good and compelling enough to pull people away from the 6pm news juggernauts
All 10 has ever had is something good enough to get the relatively small amount of people who don’t want 7 or 9 news
They need something good enough to actually pull people away from 9 and 7
While they can’t afford to take their eyes off FTA completely, I don’t see the value in launching new appointment to view linear news bulletins or high-cost breakfast TV shows when the medium is dying.
They should be aiming to be the best-placed network of the commercial 3 to move into the post-transmission age.
Have you seen the ratings for evening local news? It’s far from dying. It’s cool to say all this about transferring away from broadcast, but there are still mass audiences tuning in and audience to grab.
Breakfast TV is a bad idea though with three strong alternatives and a small audience.
Which is? I think there is room to perhaps find a slightly older audience at 6pm for 10 to lead-in to news.
What does that look like to you?
I think the only thing that will pull people away from 9 and 7 is if 10 did news but did it significantly better than their competitor
It’s very clear the overwhelmingly dominant programming choice at 6 is News
Give people what they want. But a better version of it
I have - there is a switch on point for 6pm audiences.
I don’t believe there is any more to be mined in that area and I don’t think an ingrained switch-over point exists at 7pm or 9:30pm competing against prime time or streaming services that 6pm news has had for decades.
Digital first. In everything.
Whether it’s a FAST news channel with linear bulletins incorporated for now, news stories going online when they are finished not when the bulletins air, wherever it might be.
Premiere Masterchef or tent poles online - or have the next episode ready to stream once it’s aired on linear.
Be aggressive in the market place - if I’m the Paramount Australia office, I’m wondering if we can buy Binge off DAZN etc and merge the libraries together.
They are to an extent hamstrung by their weak sports rights and programming slate currently.
Hard disagree, people get home later and miss the news @ 6 and don’t want ABC’s offering. 7pm is a good slot for a commercial news bulletin as long as its local and live. 9:30 is more experimental sure, but 5pm news is long dead. Time to use content they’re ALREADY investing in better.
So they write down the value of their TV licences to $0 and then go and buy another 3 licences for $15-20m?
As “Head Of Streaming” 10 Play is certainly the cheapest product in terms of app and website reliability and feels like an offering from a previous era. The app is atrocious and built in an overly cheap cross-platform way and the website has had serious bugs all year. Regardless of whether you have a good experience personally, it is definitely the weakest platform compared to 7 Plus and 9Now.
Content is only one part of the equation. If 10 just wants to be a content company, they can license that content to other networks or streaming platforms. But the underinvestment in the streaming platform itself seems incredibly shortsighted. And it’s her responsibility.
Netflix content has notably seen a decline in quality, but it remains a player as a company because of how good its platform is and how that platform keeps viewers engaged in its content.
You can’t really compare a free BVOD service for a market of 26 million with so much choice already and very little penetration, vs a global platform that services over 10 x the entire population of this country who pay for the service.
Chalk and cheese when it comes to library and technologies, you’d be better off comparing P+ and even then it’s not really in the same league.
As we know, 10 are rebranding 10 play next year and are rumoured to be some updates then, unlikely to be best in class but welcome nevertheless.
Masterchef circa 2010-11 would’ve done that. Bold programming strategy like that might’ve been a game changer. All too late now for Ten.
It’s going to be a big 2025 for this thread. I think we all know what’s coming.
Masterchef cant run 52 weeks a year.
At best that gives them a 3 month solution to a 12 month problem. - and then blows a massive 4 hour hole in prime time
With Big Brother entering the market, maybe that’ll help it?
One can only hope but I worry it will flop - isn’t exactly new and different after all these years.
Australian
The parent company of Australia’s Network 10, Paramount Global, is hoping to close a deal in which US studio Skydance Media will take control of the troubled media giant.
The change of ownership is set to close in the first half of calendar 2025, with the “New Paramount” indicating it could keep and nurture the Australian business.
“The only thing that we know at the minute is the transaction will close in the first half of 2025, with the usual conditions and necessary regulatory approvals,” Beverley McGarvey, Paramount Australia and New Zealand’s president of Network 10 and head of streaming and regional lead, told The Australian. “We’re still in that process. For us at the minute, it’s business as usual.”
In a sector where performance is measured by the minute, and disruption has been rife, Ms McGarvey is a survivor.
“When you combine the reach of Paramount in Australia on an annual basis, it was 94 per cent of the population in 2024 across all of our services. In a month on Network 10, it’s 14.1 million Australians. Advertisers must buy a lot of different things to get that kind of reach on different platforms.”
As well as helping advertisers build brands and shift inventory, Network 10 has been key to the success of Paramount+ in Australia. Not just by carrying marketing messages for the streaming service, but the sharing of content.
That sharing helps the business case for Paramount ANZ’s content investment.
The international pipeline from the parent company offers much for viewers too.
Paramount Australia finally moved recently to take over the regional TV licences held by SCA which carry the Network 10 signal into Queensland, Southern NSW and Victoria. The deal seems a good one for 10 with payment for the licences coming from ad revenue. SCA also gets a profit share.That deal should close in February 2025. Network 10 will then control its regional signal in all markets except Northern NSW.
Note: quite a long article.
Or Tasmania, the Northern Territory, regional South and Western Australia…
Hopefully Skydance holds onto its Australian operations and finds a way for 10 et al to contribute to the “new” Paramount.
Maybe find a way to do what Fox did, and what Disney are doing, and maintain studio facilities somewhere. Australia does have a decent reputation for creating Hollywood-level productions fairly cheaply.
Also, it’d be cool to move the executive operations of Paramount down under back to this place. At least they’ve got the signage on the building.
