The cafe they’ve got in there now is pretty good.
Ill have to go back and have a try. I want to see if I can look st the Paramount mural they apprently have on the floor.
But anyway, back to topic, I hope Skydance realises that they could use 10 as a basis of a new production cetnre.
I wonder when it will happen this month. Does this mean that the channel numbers will get reshuffled and SBN and Sky News Regional be removed as well or won’t anything change at all?
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Very unlikely to happen, and don’t see anything changing immediately.
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Sky News Regional and SBN will continue to be carried on 10’s regional sub-channels until current contracts expire. After that, the future of these sub-channels is up in the air. 10 metros doesn’t carry any of these channels. It’s up to Paramount what they want to do with them.
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I’d reckon they swap them out at the end of contracting for Nickelodeon and you.tv
Or use the bandwidth for HD if any areas that don’t have them
It would be nice, but unfortunately it comes down to whether there’s enough ad revenue to support adding Nickelodeon.
Explains why WA doesn’t get 7Bravo and 7flix, or NBN and Darwin don’t get 9Rush despite all being metro owned.
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Depends how they feel carrying Sky, and whether the revenue is worth it.
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SCA already carries both of those channels?
I’d assume 10 would be okay with keeping both SBN and Sky, it’s a revenue raiser.
VAST may also be a factor here too
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Network 10 breaches gambling ad rules
Network Ten (Sydney) Pty Limited has breached broadcasting gambling advertising rules during a broadcast of the Australian Formula 1 Grand Prix in March 2024.
An Australian Communications and Media Authority (ACMA) investigation found four gambling ads were aired at prohibited times during a broadcast of the first practice round of the Grand Prix.
Under the Commercial TV Code of Practice (the Code), gambling promotions cannot be shown during broadcasts of sporting events between 5am and 8.30pm, including the five minutes before and after the event.
Authority member Carolyn Lidgerwood said the rules around gambling advertisements on TV are there to protect the community from gambling related harms.
“Broadcasters should have strict controls in place to ensure compliance with the restrictions on gambling ads during sporting events,” Ms Lidgerwood said.
Practice rounds and qualifying rounds for motorsports are subject to the same restrictions on gambling advertising as the main event itself.
This is the first breach by Network 10 of the gambling advertising rules in the Code. During the investigation, Network 10 submitted that the broadcasts occurred due to human error.
Following the ACMA’s breach finding, Network 10 voluntarily improved the planning, checks and balances it has in place for ad scheduling and has, at the ACMA’s request, agreed to review its processes to introduce additional quality controls.
Network 10 will also train staff to avoid similar issues in the future and will provide a written progress report to the ACMA.
In a separate investigation in 2024, the ACMA found that streaming service 10 Play, provided by Network 10, breached online gambling advertising rules during two live-streamed sports events.
“The ACMA will closely monitor these actions and Network Ten’s compliance with the broadcasting and online gambling advertising rules,” Ms Lidgerwood said.
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Market Update Q1 2025
We’ve had a strong start to 2025 with enormous momentum behind our epic content slate.
I’m A Celebrity… Get Me Out Of Here! has been a success more than doubling the timeslot audience year-on-year and 10’s national TV audience is up 7% on the same point in 2024. 10’s metro broadcast TV viewing share is up 1.2 points and 10 Play is also having its biggest start to the year ever, with viewing up 35% on the same point of 2024—an incredible start but it’s just the beginning.
In February we were delighted to be invited to present at the Group M Next Era Upfronts, along with our President International Markets Ad Sales, Lee Sears, and a cameo from PAW Patrol’s Marshall.
Looking to March, we’re excited to welcome the SCA sales team who will extend our reach into highly populated regional markets giving us a compelling national sales footprint and offering.
Paramount Connect.
We’ve successfully completed the first phase of Paramount Connect with migration to the FreeWheel ad server platform, unlocking a single-entry point for advertisers to engage total TV planning.
Three sales teams are working with clients and agencies on converged campaigns across all mediums which will expand to a full team roll out later this quarter and we’re excited to be delivering unified advertising experiences to maximise investment and impact.
Fresh Laughs, Familiar Faves & Thrilling World Sports.
Australian Survivor: Brains V Brawn II has kicked off with an explosive season and Gogglebox Australia is now exclusive to 10 with two seasons of everyone’s favourite couch critics this year.
Hotly anticipated, new comedy, Sam Pang Tonight starts Monday, 17 March where Sam’s unique comedy style will shine, both celebrating and roasting the week’s news, as well as a celebrity guests.
We’re live broadcasting two high-octane races in March with the Australian-first Race Of Champions March 7 and 8 followed by the Formula 1® Louis Vuitton Australian Grand Prix just a week later.
Race Of Champions is the ultimate test of skill and speed as global motor sports go wheel to wheel in an epic showdown, and the Formula 1® continues to be the most prestigious race on the Australian motorsport calendar, with both broadcasts providing the ideal platform for brands to engage with audiences who are on the edge of their seats.
Football continues to be Australia’s most-played sport, and we give fans front-row seats to the very best local and international games with our Mountain of Football on Paramount+, 10, and 10 Play.
Paramount+ now has the exclusive Australian broadcast rights to Italy’s premier knockout football competition, Coppa Italia Frecciarossa, with the quarterfinals in February and the final in May.
We have three CommBank Matildas matches live and exclusive to Paramount+ in February for the SheBelieves Cup in the US and the Subway Socceroos continue their AFC Asian Qualifiers™ facing Indonesia, Thursday, 20 March, on 10 and Paramount+ and China PR, on Tuesday, 26 March on Paramount+.
Paramount+ is also the only place to watch every single Isuzu UTE A-League Men and Ninja A-League Women matches live and on demand every weekend right through to the finals in May.
The Hungry Jack’s NBL 2024/25 season is now entering the finals play offs after what has been superb Sunday Hoops coverage with doubleheaders each week on 10 and 10 BOLD.
The Future of TV Advertising.
We’re looking forward to The Future of TV Advertising event Tuesday, 8 April in Sydney, with Beverley McGarvey, President of Network 10, Head of Streaming and Regional Lead for Australia and New Zealand, confirmed as a panellist.
This is a must-attend industry event for clients and agencies to understand the role of TV for advertising impact and business growth and we look forward to seeing you there.
Source: Virtual Australia, OzTAM, Regional TAM, 6pm-10.30pm National Total (Weeks 1-7 2025), 10 Play all day minutes viewed.
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Interesting. Sounds like they’ll be taking on staff…
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The existing SCA local staff. It remains to be seen what will happen with the national agency side, Ten might be taking over that from SCA too. SCA currently covers for it’s own stations plus WIN for their Ten stations.
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nice paywall
