Right, had a shower and some lunch…
Brief summary for the tl;dr crowd:
Paramount+ will launch March 4 in the US with a two tier pricing system - $4.99 for ad-supported, $9.99 for premium and more live stuff. Australia to get Paramount+ later in the year, I suppose once they can work out what content they have the rights to at launch and what stuff can come across later. US will have access to live sport such as NFL, college, UEFA competitions, women’s football, CONCACAF and South American football, plus CBSN stuff, including local content from affiliates on the premium tier.
New stuff coming out largely based on existing properties, with some old favourites returning (Rugrats, Beavis and Butthead, Fraiser and Dexter being amongst them). Committed to theatrical release, with content going to Paramount+ between 30 and 90 days. Catalogue not just restricted to stuff from Paramount et. al, stuff from Miramax, Lionsgate and MGM will also feature (the last two through Epix).
No mention of Ten aside from Last King of The X being mentioned. No date for launch of Paramount+ or PlutoTV in Australia mentioned, nor any word on pricing. They’re going all in on streaming and a three lane system, free (PlutoTV), broad pay (Paramount+) and premium (Showtime/BET OTT)
And now for my overall thoughts:
Foxtel and Stan/Nine should be scared shitless. A large chunk of their content is about to go to Paramount+ if the intent is anything to go by. I can see them letting deals expire. That, or they go non-exclusive with priority to Paramount+.
If priced appropriately, with the right content at launch, Paramount+ could do very well. Aiming to go lower than Disney+ and Netflix is not a bad way to go. As it stands, Ten could be the first FTA network in Australia to go off air and go streaming only if ViacomCBS believes it can go streaming only. So WIN should also be shit scared, especially if there is no affiliation agreement lined up.
I always thought the studios would go direct to consumer with streaming shows and looks like I was right. Warner Bros, Disney, NBC Universal all have theirs. Now ViacomCBS has one. Seven and Nine should be looking to sell. Now.