Next on the RTL United rebrand: German cable channel Super RTL, which would be renamed to RTL Super in August.
“Under a strong umbrella brand RTL, we combine the entire diversity of good entertainment and independent journalism across all channels, genres and offerings,” Julian Weiss, Chief Marketing Officer of RTL Germany, explained the move to DWDL.de. “In doing so, the umbrella brand RTL will always be in first place as the central promise, followed by the respective product differentiation.” So the “Super”, which has been in front so far, will have to be subordinated in future.
[…]
The new name RTL Super, including the new appearance, will come into effect on 15 August, as the channel confirmed to DWDL.de. Irrespective of this, the children’s entertainment brand Toggo is to be retained.
From DWDL.de, which also has a teaser for the rebrand (the video tag doesn’t work here somehow).
Possibly the main reason behind their delayed relaunch, which was announced back in January to celebrate their 50th anniversary as a public broadcaster:
As part of the celebration, KBS will unveil its new Corporate Identity design in March, 2023, the first-ever change of its brand image since the foundation 50 years ago. Other anniversary events include:
● to host the 2023 Asia-Pacific Broadcasting Union (ABU) Seoul General Meeting and Associated Meetings
● to produce special programming on the History of KBS : Public Broadcasting over 50 Years
● to select and review 50 people who have contributed to KBS
That’s all we know about it until early July, when a new symbol was submitted to the Korean trademark offices. The globe symbol was more rounded and angled, while the wordmark was changed to a san-serif, akin to what PBS had done a few years back:
(Reuploaded from here)
From what I gathered, it’s not announced publicly yet, so there might be some changes when it’s official. Logopedia also has a full-coloured one with light and purplish blue, but I couldn’t find it on the application.
Alas, it’s just sad to see almost every government around the world is up in arms with the public broadcaster…
Around the South Americas, TV Azteca in Mexico will be reorganizing their pay TV lineup with a streaming focus (specifically looking into FAST channels):
They’re also rebranded, with the most notable case being TV Azteca Mundo, renaming as TV Azteca Internacional after 9 years. Other channels, meanwhile, had their wordmarks redesigned.
TV Azteca Internacional: Really don’t like the shinny CGI symbol - looks very cheap and amateur.
Telenovelas channel Corazón:
Mexican movie channel Cinema:
Lifestyle channel Clic:
Brazilian state/public broadcaster EBC rebranded themselves today, dropping the Bolsonaro-era green and yellow for an encircled outline of the continent - a more visible step in reverting to their inaugural vision of shaping after respected public broadcasters worldwide, instead of a medium for propaganda.
As part of the EBC, TV Brasil changed their look as well:
At the administration level, meanwhile, it was more felt at their sister channel, TV Brasil 2. The channel was a result of the merger between EBC and NBR in 2019, the latter was a brodcaster dedicated to government communications. Taking NBR’s former air space, TV Brasil 2 shared most of the programming with the main channel, which was interrupted almost daily by the president’s whereabouts. This blurred the lines between TV Brasil’s inaugural vision of independent, public broadcasting, with potential propagandist effect from the telecasts.
Under the new government, the channel started to undo the Bolsonaro influences. The daily interruption would only appear if Lula was present, then journalistic programmes were excluded from it starting in May, before dropping the entire practice altogether in June.
As with many public broadcasters worldwide, however, budget and manpower constraints prevented TV Brasil to change radically at once. A de-merge of the two channels on screen was planned alongside the end of the interruptions in May, but it was delayed until last week (24/7), when TV Brasil 2 was renamed Canal Gov, with a completely different image from the main channel and EBC:
And breathe. Hope I’m not boring everyone with all the text! Most of them came from this Piaui article, which also detailed the management challenges and job cuts in between, and it seems like this is far from the final step in the reformation…
Back when US turned off analogue TV in 2009, this is what it looked like:
And in various locations worldwide:
Swiss French-speaking PSB Radio Télévision Suisse has unveiled this midday a complete rebrand of all of its brands and content. The changes are part of a dramatic repositioning of its brand to reflect its position in the media market against the streaming companies, alongside a boosted editorial offering in the run-up to the federal elections in October.
The new look was designed by a team of local agencies: Vaud-based design agency Hymn, Lausanne type foundry NewGlyph/Swiss Typefaces (led by Ian Party) and a sound logo from French pop singer and producer Sandor.
Its news programming has also rebranded to adapt itself with the new look, whilst the 19h30 is taking on an human-interest newsmagazine-style format, divided in three parts: a news summary, a mini-documentary and explainer strand, and a lifestyle and entertainment segment. The new strategy is also designed to partly fend off the increased reception of French channels’ newscasts, but also to reflect an increased stance as a proximity newscast, a format its competitors have increasingly taken.
The RTL Super rebrand is on air. Contrary to early reports, it only replaced the Super RTL Primetime strand, while the main channel will still be called Super RTL.
This was how they took over from Toggo (plus a programme promo and ad sting, Austrian feed):
The channel promo, playing on the “super” suffix:
In Poland, Polsat’s TV4 and TV6 were rebranded with new stripey symbols, matching theme used in the new Polsat package:
And the cable TV landscape is changing around the Nordics, as the C More channels in Sweden are folded into the TV4 brand.
To coincide with this, the TV4 group of channels undergo a rebrand, updating their wordmarks to Fyran Sans. Footages on that are scarce - Programme menu and promo are the only ones online:
Meanwhile, Finnish C More channels, under MTV ownership since February, has some reshuffle as MTV Aitio and Viihde will be replacing C More First and C More Series respectively. At the same time, C More Hits and C More Stars will be shut down. No captures have surfaced at the moment.
On @WestKnight saying Paramount are offloading assets, they’d do well to find a buyer for 10 as clearly have no idea how to manage it. Bev remains a protected species as no one to replace her.
Prva TV in Serbia has rebranded with a new symbol, replacing the curved 2015 numeral with a flatter, sqaurer one in the same colour palette.
Some other bits - ad bumper:
Product placement caption:
“Funded by Republic of Serbia” caption:
Their cable channels also rebranded with the new typeface, but not a new package:
Interesting to put this one together with Prva, given its launch identity as Fox Televizija, but the Fox channels in Serbia are the next to be rebranded under the Star umbrella in October. Promos for the change have been airing in junctions:
Confuses me a lot how Disney have taken a random pay TV satellite operator in southeast Asia set up by Rupert Murdoch, and spun Star into a masterbrand across a bunch of countries, on both pay TV and Disney+, that is now displacing Fox. I guess they’re wanting to distance themselves from Fox News?
I believe a part of their merger deal is that they transition away from using the Fox branding as that was being kept by Rupert and Fox Corp.
Add to confusion of this was how Disney shuttering the original STAR TV/FNG Asia channels here in Southeast Asia than rebranding them back to Star in 1st October 2021 (they hadn’t done yet, as Disney also shuttering remaining channels this October, which was a Nat Geo channels and Star Chinese Channels).
One thing weird here is Disney renamed Fox as Star Channel than Star World, which was sounds generic. Fox Movies Balkans becomes Star Movies, which was an old name for STAR TV’s movie channels in Asia, so Balkans region was the first European region to receive that brand.
The same group further bought Canal 9 in Bahía Blanca (Southwest of Buenos Aires) and Canal 11 in Salta (in North West Argentina) in September, relaunching them in the same el (numeral) TV pattern.
Looking at their interview, they strategically expanded from the suburbs to the capital, not the other way round. They also boasted a more local approach than Paramount.
That was no longer the case:
Apropos of the posts in the Digital TV tech thread about Japan:
NHK are slowly sorting out what they’re doing with their BS (broadcast satellite) channels - they decided a year or two back they had to cut one of the standard HD ones. (This is on top of similar cuts that are happening to their radio division.)
The merged HD channel is just going to be “NHK BS” (fair enough… even “BS1” is a legacy brand from the days when there was a “BS2” when both were SD) while the “Premium” brand is moving to their current 4K channel with promises of more 4K content.
With the new common NHK channel look, the latter gets shortened to “NHK BSP4K” which is an absolute mouthful. 
Examples can be found on their BS update page, which obviously is in Japanese - the slogan they are going for with the change is “More and More BS” (… 
), with the “normal HD” channel being taglined with “More Surprises” and Premium 4K with “More Spectacular” in one of those promos.
That all starts from December 1st, a slight delay when it was originally expected to happen in November.
There were things in the news earlier this year that they were looking to stream some of their satellite programs online in mid-2024, but the Asahi Shimbun (…conflict of interest note, they do run the Tokyo TV station of the same Asahi name) reported that earmarking funds for it might have actually been against guidelines, as their current operating guidelines only allows them to transmit shows from the terrestrial service online and they need ministerial approval to change that.
This may be an unusual distinction, but part of it may be because the NHK receiving/licence fee is larger if you have a satellite service (currently about AU$230 a year if paid 12 months in advance, vs $130 for terrestrial-only).
7Bravo should adopt the same slogan
Following up the C More closures around the Nordics… Footages for the rebranded TV4 and MTV-branded cable channels are online.
Pretty boring affair, especially the former.
The TV4 sister channels, Sjuan (TV7) and TV12, use a similar style:
In Norway, the rebranded C More channels only have their names in place of the symbol.
Programme menu from MTV Aitio. MTV Viihde’s basically the same in a different name:
MTV Katsomo, the streaming service from the Finnish broadcaster, has integrated the C More cable packages back in September. Now, Max, Juniori and their Sports channels are unified under the MTV umbrella, alongside the dedicated channels to the Finnish ice hockey league (previously under the Telia brand).
Now, a year after the HoyTV relaunch, their English sister channel was finally changed from HKIBC (Hong Kong International Business Channel - already a mouthful, ey?) to Hoy IBC.
Sadly, the graphics package remains the same as the inagural package back in 2018 (!), with the promo endboard and DOG now bears the name of Hoy 76 (highlighting their DTT channel number) and the ident animation changes into the central dot in the Hoy wordmark.
(Note: holding caption at the start of the video, promo endboard 0:47 in)
For comparison, this was the HKIBC graphics:
Brazil’s second largest broadcaster, RecordTV, unveiled, after much promotion, a new brand identity at the tail start of Monday’s Jornal da Record. It is rather an updated version of the previous 2016 logo, but with many tweaks: the “feathers” are now much slimmer and thicker, and the silver-ish texture is more opaque (unlike the glossier style of the previous logos).
The logo, fully done in-house (as with previous iterations), is also accompanied by a wider and much brighter color palette (already teased on RecordTV’s 70th anniversary campaign), and a new, custom version of Gotham (used by Record as brand typeface since 2012). The new version, Record Type, is designed to be easier to read on TV and mobile screens.
However, the biggest change is in the name: after 7 years, the network’s name is now Record (sans Rede and sans TV), as the network wants to embrace its new, multiplatform era: even with the controversies the network has had during the Bolsonaro era, the network has had very much success on digital platforms, with its social media pages and its PlayPlus streamer having a rousing number of users daily, plus Record is now a consistent second in the ratings to Globo, and has profited from that network’s difficulties recently, having even placed first in some time slots; it also reflects Record’s continued evolution as an international producer and distributor of content, with its telenovelas (particularly those with a religious overtone) having millions of viewers around the world, thanks to deals with top broadcasters globally.
Back in Hong Kong, a year after the TVB J2 (Ch.82) and Finance, Sports and Information Channel (Ch.85)’ relaunch, they are to be condensed into one “TVB+” channel. This came after rumours in firing personnel in charge of the latter’s real estate programmes. The request is filed to the authority and is expected to commence in 1st quarter 2024.
The new channel would be consisted of “a diverse range of young audience content (including dramas and variety shows), sports, and informational programs”, plus being more interactive with TVB’s online offerings, while financial programming are redistributed with Jade (Ch.81). It’s not certain how the lottery and racing rights will be handled.
This is the investors’ release.
Now it’s probably a good time to take a look back at the youth channel, from at the start of digital TV…
Test broadcast ident (2008): Thank God they didn’t use that for long! Not shown here was their working name - “TVB Jade 2”.
Ident/Sting (2008): One of their celebrity stings with a Taiwanese TV drama star. They ran a campaign to invite audience to submit their own versions of the ident online too.
Continuity (2010): J2 in the 2010s was famous for not using idents - just a caption and straight into the show. This was shown before Japanese anime Sailor Moon.
Continuity (2012): Identity updated with a new orange and blue colour scheme.
Initial graphics package (2016): This video, seemingly from the design house, shows the station graphics with a slightly different ident soundtrack. This was the time when lottery and racing awkwardly appeared on the channel, following ATV’s demise.
And The current ident (2022): I’ve talked about it back on TV Live Forum. Basically, they tried to establish themselves like an independent brand, but failed. This was also the time when the channel’s jewel of the crown - Japanese anime and Korean variety shows - started to disappear from the station lineup.
The proposed merger of J2 and Finance, Sports and Information Channel was headline news on several HK newspapers today.
I think it will be better if the finance and real estate shows from Ch.85 are transferred to the news channel (Ch.83) while the rest are shared between TVB Jade and J2.