Aside from rebranding the cable channels, TV Azteca is also launching Azteca Deportes as a dedicated 24-hour channel in Mexico.
In their own words:
In an event where executives from the television station were present, as well as strategic partners such as Multimedios, Samsung and Roku, Fernando Muñiz, director of Distribution and Strategic Alliances of TV Azteca, presented the new channel focused 100% on sports and which seeks to differentiate itself of the offer that exists in the market, thanks to the fact that it is a 24/7 signal.
“In this channel we dedicate ourselves 100% to sports, we are a sports entertainment signal, where we will have the best of the Mexican basketball, American football, baseball, boxing leagues, among others. We have our friends at AYM Sports as allies, with high-level productions” he mentioned.
For Rodolfo Ramírez, director of Azteca Deportes, this area has evolved, mainly in broadcast TV, which is why they take this growth to create a new window for sport exposure, through a different product, "which we are sure will be a success. We took on the challenge of building the brand in the digital field and the results have been wonderful, so we will continue doing what we know, with the passion and heart that moves us every day”.
The channel promo:
