Next on the RTL United rebrand: German cable channel Super RTL, which would be renamed to RTL Super in August.
“Under a strong umbrella brand RTL, we combine the entire diversity of good entertainment and independent journalism across all channels, genres and offerings,” Julian Weiss, Chief Marketing Officer of RTL Germany, explained the move to DWDL.de. “In doing so, the umbrella brand RTL will always be in first place as the central promise, followed by the respective product differentiation.” So the “Super”, which has been in front so far, will have to be subordinated in future.
[…]
The new name RTL Super, including the new appearance, will come into effect on 15 August, as the channel confirmed to DWDL.de. Irrespective of this, the children’s entertainment brand Toggo is to be retained.
From DWDL.de, which also has a teaser for the rebrand (the video tag doesn’t work here somehow).
Possibly the main reason behind their delayed relaunch, which was announced back in January to celebrate their 50th anniversary as a public broadcaster:
As part of the celebration, KBS will unveil its new Corporate Identity design in March, 2023, the first-ever change of its brand image since the foundation 50 years ago. Other anniversary events include:
● to host the 2023 Asia-Pacific Broadcasting Union (ABU) Seoul General Meeting and Associated Meetings
● to produce special programming on the History of KBS : Public Broadcasting over 50 Years
● to select and review 50 people who have contributed to KBS
That’s all we know about it until early July, when a new symbol was submitted to the Korean trademark offices. The globe symbol was more rounded and angled, while the wordmark was changed to a san-serif, akin to what PBS had done a few years back:
(Reuploaded from here)
From what I gathered, it’s not announced publicly yet, so there might be some changes when it’s official. Logopedia also has a full-coloured one with light and purplish blue, but I couldn’t find it on the application.
Alas, it’s just sad to see almost every government around the world is up in arms with the public broadcaster…
Around the South Americas, TV Azteca in Mexico will be reorganizing their pay TV lineup with a streaming focus (specifically looking into FAST channels):
They’re also rebranded, with the most notable case being TV Azteca Mundo, renaming as TV Azteca Internacional after 9 years. Other channels, meanwhile, had their wordmarks redesigned.
TV Azteca Internacional: Really don’t like the shinny CGI symbol - looks very cheap and amateur.
Telenovelas channel Corazón:
Mexican movie channel Cinema:
Lifestyle channel Clic:
