Around Europe, Denmark commercial-state broadcaster TV 2 is to adopt a new brand identity at the end of March, replacing their long-used symbol, simplified over the years, since their launch:
![[Image: 77b5b300-08c4-41a5-8580-43137332a988-w_960.jpg]](https://via.ritzau.dk/data/images/00843/77b5b300-08c4-41a5-8580-43137332a988-w_960.jpg)
In their own words:
Our new appearance must make it clearer to users that they are in contact with TV 2’s content, regardless of where they meet us. Today, Danes meet TV 2 across our streaming service, channels, apps, news site and podcasts. Therefore, we need a strong and unifying identity, which is created for both current and future generations of digital media users, says managing director at TV 2 Anne Engdal Stig Christensen.
TV 2 delivers credible news journalism and quality Danish content, and we are here to inform and engage the Danes in the community. It remains our most important task, even when we are moving from traditional TV to streaming in these years. Therefore, it is also visually important to emphasize that you can expect the same from TV 2, regardless of where you meet us. The red color has followed us for several years, and with it we carry on our history and DNA, says Anne Engdal Stig Christensen.
Alongside this new rollout is a new youth-oriented channel Echo, merging the original Echo and Zulu into a single service:
https://omtv2.tv2.dk/nyheder/2023/02/tv-2-samler-echo-og-zulu-i-et-nyt-og-styrket-tilbud-til-unge/
[Update] The resulting package:
Identity done by local agency Kontrapunt.