They also have Ten Life & Ten Living which they’ve had for some time… one for Eleven?
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Probably some original naming ideas for their multichannel.
I doubt they’d use Life considering Nine now uses it.
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One’s target audience is already males 25-54. So it might get a new name but the audience would be the same.
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Nice how Ten had a trademark for ‘Channel 9A’ for a while there. Channel 14 lapsed as well.
I quite like TVNZ’s ‘Duke’ as a brand, wonder if Ten could find something as unique and effective as that? I think they’d be right to brand their channels all under the ‘Ten’ banner.
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Or have Ten, Eleven and Twelve.
Then broadcast Ten HD on One.
Ten said they always wanted their channels to have their own identities, hence why they decided on One & Eleven to compliment Ten.
Seems they’re about to go the other way to align them with the Ten brand to keep up with 7 & 9.
Old management vs New…
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It’d be very interesting to see how WIN react to the possibility of Ten adding their mark to the branding of their multichannels, that’s for sure!
TBH it actually doesn’t surprise me that Ten are interested in aligning their multichannels with the network brand, following the recent trend of moving away from “channel number” brands to names that better suits a possible shift to online-only formats at some point in the future.
…not to mention the ABC and (to a somewhat lesser extent) SBS as well.
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Continuing this in the appropriate thread, @lexington (who has an insider within the network) already eluded to Ten aligning their channels to the main channel brand earlier this year and a few posts above showed that they recently trademarked Ten Boss which could possibly be the channels new name.
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I don’t know more than they’re looking into it at this stage.
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Season 6 of Industry Leaders from Annex Media will be hosted by Janine Ellis and appears to premiere this Saturday 4th August at 11:00am on ONE.
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Did anyone watch the first five seasons?
Ive never heard of it, so put down one vote for no. Also, I have no idea who this lady is, am I supposed to?
Janine is founder of Boost Juice and a member of Shark Tank panel.
I’ve never heard of the program before either.
I think it previously aired on Foxtel and Ten have picked up because of their association with Janine now that she is hosting the show.
Oh right, so she may as well be no one!
Don’t like Boost Juice or Shark Tank.
So stick you fingers in your ears and yell “la la la la la la”.
No, I was saying why I had no idea who Janine is. I’m sure she’s fine without my knowledge and support of her.