Olympics Rights 2024-32 (Nine)

Television Sports Broadcasting Rights
41

I like that 2 years from now 10 will likely still have the same stale lineup of repeats as they do now.

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42

7 still have last bidding rights don’t they?

Therefore if 7 really want to keep them, 9’s ventures will only serve to drive up the price.

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43

7 would be crazy to pass up the 2032 rights, no matter what the cost.

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44

I don’t think that’s reported. They had a first option to extend and exercised that for 2022 Beijing. They may have that for Paris but there’s no last bid option plus they wouldn’t know what figure nine would bid. It’s not like the corrupt AFL and NRL rights process.

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45

A sports league/competition not selling their rights through a tender process doesn’t necessarily mean it’s ‘corrupt’. Indeed, it was announced a few days ago that the CBC extended their Olympic rights until the Brisbane 2032 games and they did so without the IOC putting the rights out to tender.

This is particularly noteworthy considering their extended agreement could potentially allow CBC to broadcast a home Winter Olympics in 2030 - something they didn’t get to do for the Vancouver 2010 games since CTV had the rights for both those games and London 2012.

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46

Sports can sell the rights in whatever way gets the best result for them (which isn’t always the ‘best’ result for the viewer) - just because they deliver a result that you don’t like doesn’t mean that they are “corrupt”

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47

This was the situation in Canada in 2010 and 2012

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53

The Australian reports today that Seven and Nine are both quietly preparing for a possible crack at nabbing broadcast rights to the next three summer and Winter Olympics, including Brisbane 2032. It says Kerry Stokes enjoyed a private lunch yesterday with International Olympic Committee president Thomas Bach, who was in Australia for the IOC’s first meeting with Brisbane Games organisers, and the Australian Olympic Committee’s annual general meeting at the weekend.

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55

10/Paramount not interested?

56

Possibly focusing their efforts and funds on securing the AFL.

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57

what if AFL falls through for Paramount & 10.

58

Olympics are usually loss leaders, wouldn’t say it’ll be the end of the world for them.

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59

they need to secure a couple of big major sporting events, particular one in winter and the other in summer. Cricket comes up for renewal in 24 months

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61

I suspect they’ll be up against Warner Bros Discovery who already have the pan-European rights to the Olympics and have hinted they want more territories

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62

The thing is, we don’t have HBO Max in Australia, unless Warner Bros Discovery launches it. The only way Warner Bros could get it is if they launch HBO Max here down under, which would be unlikely to launch and get rights by 2024.

Amazon could also be a possibility, but as I said Nine would probably have rights. This could also include 9Now/Stan Sport/2GB, 3AW etc. and Nine could have 1 big deal over TV/Streaming/Radio. Seven would probably want it but can’t due to the massive AFL costs with the new deal.

I reckon a announcement will be imminent soon, as most of North/South America, Africa and Europe have their broadcasters for the 2024 games. The only countries that don’t are mainly Russia/India/Asian countries and Oceania (excl. New Zealand).

63

They didn’t do worldwide rights for football (soccer). You have a very simplistic view of all this and you are not seeing the bigger picture. They want to grow subscriptions and they need exclusive content to do so. Olympics really won’t be that big given they are limited in terms of availability but they really should be grabbing everything they can get.

64

warner bros discovery did say something that in 2024 they will launch in Asia pacific region

65

Not having a streaming service here won’t worry them too much - they’ll spin that up reasonably quickly.

Discovery reportedly was able to recoup nearly all of its deal value by on selling rights in Europe and retaining the subscription rights.

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66

How will the radio deal work in states where Nine doesn’t have a station? Nine will need to sub-licence rights to a broadcaster like SEN, SCA or ARN.

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67

Looks like there might be movement soon

International Olympics Committee officials will fly in to Australia this month, according to the sources, to commence a tender for the rights to the next three games, including the 2032 Brisbane Olympics. The last agreement sat with Seven and included compensation for a delay to the Tokyo 2020 Games.

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