And the mouldy oldies are going back to boring safe songs, whereas a week or two ago there were more alt throwbacks in the 9-12 shifts, and the Friday Feels.
From the sound of it Smallzy is trying to get the audience to request these more alt tracks. However it looks like management are going back to the safe boring throwbacks that we all hate.
Maybe PJ got scared considering there was a very small rating drop in the last survey. But it was greater in DC’s shift with the safe songs v Smallzy shift with the wider playlist.
The problem with Nova 969 is they make improvements to the playlist and then all of a sudden backtrack to what they were doing previously. Nova has to sound different from KIIS.
This is my opinion of how the stations should be positioned-
Nova 969 non stop fresh hits, CHR with alt edge, like Nova 106.9 but with less throwbacks as that station is starting to sound old.
It’s what most listeners want but they just don’t get it. So we just get those same mouldy old 100 songs rolled out every week in a different order.
The other bad thing is that the fresh hits in between these throwbacks are the most played songs like Sucker-Jonas Brothers, If I Can’t Have You-Shawn Mendes etc.
So these are getting flogged to death every couple of hours and nothing else gets a look in. So it’s the worst of both worlds.
Totally agree with you there. That is why I am streaming Eagle / Snow fm. They do CHR very well, not overly repetitive, play plenty of new Australian music, and only a couple of throwbacks each hour.
Nova 96.9 need to understand that they will not be #1 CHR station in Sydney while K&J are on breakfast at KIIS, and by copying the playlist of Kiis. If they can get much hotter, Sound different from kiis and 2day, get the music right, ratings will build across the day parts. There may be some early ratings declines.
Getting the music right will also boost the ratings of KTM which is the key to knocking off Kiis, as they cannot be beaten in breakfast.
Nova had been well known as the station for “fresh hits” but they seem to have taken the emphasis off that recently with their switch to more mouldy oldies.
Interestingly KIIS now promotes it’s new music as “fresh to KIIS”. Another Nova fail.
Can’t agree with you here. She’s been in the metro game for at least 12 years - moving from Hot 91 to Nova 100 in 2007, and later joining SAFM with Rabbit and Craig - surviving through multiple incarnations of breakfast shows there