They played “My Bad” when they announced her Red Room performance, a couple of weeks ago, but then didn’t play it again.
They need to be playing this sort of fresh music all the time, even if it does sound alternative or edgy. It’s number one on the charts in Australia and top of the charts around the world, so they should be looking at that.
The difference is Breakfast and Drive. They don’t seem to play as many “fresh hits” on those shifts as they do throughout the day. The Breakfast and Drive has a very limited playlist of current chart “hits”.
It’s a lost cause. If you want brand new music you need Sea FM. They’re playing Jessica Mauboy’s new song that was released on Friday. Without Sea, I wouldn’t have known she had one.
It is a lost cause. Nova will only play it between 10pm and dawn. Just like the new Veronicas song and the new one by Vanessa Amorossi.
Yet, they’ll play the two Ava Max song a million times a day. They get paid to play her music. One of the announcers let it slip last week when he said they were contractually obliged to play that Ava max song again.
They are still using the Greatest Hits positioner on all Nova stations including Nova 96.9
But on weekends they play more fresh hits then on weekdays.
I was driving up the Pacific Highway yesterday and was out of range of Sydney and Newcastle Fm so streamed Nova 106.9, heard lots of new music not played in Sydney.
Examples included 11 minutes by Youngblood and Halsey, Exit sign by Hilltop Hoods, they do overplay this song, and piece of your Heart by Medza, Goodboys which I had never heard before.
They did play toxic by Britney Spears that gets played in Sydney.
Nova 106.9 only mentioned Greatest Hits in their opening grabs, other then that dj’s don’t talk about it. In other words they are trying to stick as close as possible to the original sound of the station which has been highly successful.
Listening for approx. 2 hours today to Nova96.9 and there was absolutely zero mention or reference to Greatest Hits.
All their sweeps were generic Nova ones, with a LOT of those annoying “No-va!” singing jingles played.
This generic imaging is reminiscent of when 2Day just switched to More Music, More Variety.
My bet is a new positioner will be launched soon.
The announcers today did mention “non-stop hits” and “non-stop Nova” a fair bit, so it’s unsure if this will be permanent.
Watch this space.
Hopefully Nova will sound more like the old 2Day back in the day before KIIS.
The oldest tracks I heard were Hot N Cold by Katy Perry and Love Yourself by Justin Bieber. Neither of which was highlighted as a throwback or anything which is refreshing.
Just have a broad playlist, refer to it as hit music, and move on.
Fair enough no mention of 96.9. That was the case before the Greatest Hits format.
But aren’t all Nova’s running Greatest Hits? So not sure why they’d stop it just for today. They have networked shifts across the network before and still sounded consistent.