But what does that have to do with the frequency IDs in sweepers?
Iâd be willing to predict that in Sydney & Melbourne, Nova Entertainment quite understandably pours more money into the higher rating Smooth 95.3/91.5 (which do have local IDs the last I checked) even though those two also have a fair bit of voice tracked programming outside breakfast.
Although us media enthusiasts quite enjoy sweeper IDs with the local frequencies included, I honestly donât think the average listener really cares.
That itâs lazy programming, Iâm not sure if you know but a frequency is the only reason why an FM Radio Station exists and I think stations should cherish their frequency because it is a real privilege to own a commercial Fm station on a frequency and Nova take it for granted. Why canât they be like Kiis in Sydney/Melbourne or Fox/2Day in Melbourne/Sydney with literally every promo, sweeper or piece of production containing the frequency ID.
Yeah, I know they donât but still, that doesnât take anything away from the fact that they are cutting jobs with such lazy production
You criticise them for being too similar to KIIS in some areas but then you want them go be exactly like KIIS in others?
Donât put words in my mouth, I just want Nova to own their frequency, like most other commercial FM stations because right now when I think of 100.3 or 96.9, I think of Hit Mackay and Hit Shepparton because when I listen to Nova, I have to physically look at the radio to see what the frequency is. I canât just hear the frequency listening to the station⌠Unlike the Hit stations where they play the frequency of the station at least once every 5 minutes. I associate those frequencies with the station I hear them on the most. Nova just donât have the production staff obviously to put a simple frequency in a sweeper!
Why do you need to hear the frequency if youâve already found Nova?
Same cars donât have presets do they?
Huh? You said if youâre listening to Nova you canât hear them say the frequency. So why do you need to hear it if youâve already found, and listening to, Nova?
Frequencies are an important part of the brand, but with online streaming and DAB+ I can see why Nova (and most radio networks) are placing less of an emphasis on frequencies in their branding than they did say, 10 years ago.
Aside from anything that requires locally based production like breakfast show promos, personally Iâd be very surprised if SCA (and to a lesser extent, ARN) werenât already doing some level of centralised production of their Promos and Station IDs, etc.
Because I donât listen to them religiously like you do, and donât expect everyone to listen to the station you listen to. If they are playing a good song I might listen for that but then itâs almost guaranteed nowadays that the next song they play will be an over flogged song from 6 months ago, so I donât hang around, I always flick back to KIIS/Fox. Sometimes I forget that they are actually on 100.3 because itâs that long since Iâve listened to them. And I wouldnât put them in my presets⌠But when I do listen to them for those 2 or 3 songs, I wouldnât mind them playing a frequency ID not just for me to know what station to tune back to when other stations are playing ads. But also for other listeners who wouldnât put Nova in their presets either and would still have to tune their dial to their frequency if they werenât happy with what theyâre currently listening to.
I donât expect anyone to do anything.
Iâm not having a conversation with you anymore. All you seem to do is disagree, which is fine, but then go on the attack when someone doesnât listen to Hit and you donât respect other peopleâs tastes/ opinions.
Happy New Year. Youâre a joy to have around here.
So last century.
I really donât think many people are constantly tuning in and out to find that elusive radio station. My car is over ten years old and it has 18 preset buttons available.
Some of the newer cars have more preset buttons. When searching manually, all the stations come up automatically with the name and frequency listed and you choose them from a list.
And? Something wrong with that?
Likewise with you and Nova
And to you too
Youâre still using last century thinking for today. Much like 2Day and Triple M do.
Do you feel proud of that comment?
Itâs a fact. Look at their ratings.
I think JBar makes some decent points. Most people have preset buttons on their car radios and many modern FM receivers (including newer car radios) will also display the station name/frequency via RDS.
As for the âlast century thinkingâ commentâŚat the very least I personally think 2DayFM & Triple M could be performing a lot better, remembering that both SCA Sydney stations have consistently rated below KIIS, Smooth, WS and Nova in recent years.
Please play nicely everyone.
All three stations - KIIS, Hit and NOVA - are just poor.
Thereâs no consistency, no heritage, no energy and nothing to make a listener feel like theyâre a part of them.
KIIS would be nothing without K&J. Thereâs no succession planning either. Will and Woody arenât it.
Hit are rebuilding in Sydney but need to find that sweet spot - I would be more 90s and now Hits, with the occasional WOW 80s. Theyâve missed a chance to be different by having another 3 person breakfast show instead of putting in a music personality and playing more hits than the other guys.
NOVA is scattered - they panicked at Hitâs format change and tried the blocking tactic. Itâs worked so far, but theyâve really lost that âdifferentâ and ânewâ position in the market. Out of the three, NOVA sounds the most tired.
Nova is a bit messy, without KT&M and Fitzy and Wippa theyâd be in a lot of trouble I reckon. In Melbourne breakfast isnât setting the world on fire and probably skews older than theyâd like.
FOX is still the strongest even though it has such an awful breakfast show that people seem to love.
In regards to frequencies, ânova 100â doesnât tell you that much either really, they donât matter much unless youâre a brand new entrant or have changed names recently.