Such a shame with the latest Nova campaign. Their website reflects/shows nothing about it. Their website style & presentation does not look ‘rebelious’ or anything like a ‘disruptor’ like its ad campaign features.
The same can be said about 2Day1041.
When you launch a new campaign, you launch a new campaign. Not just on-air and a few bus ads. But everywhere.
Hear! Hear!
Hear Hear
I was worried he was on a mental health spiral or something of the likes when he wasn’t on air for 2 surveys. Thank god it was just a legal dispute and he’s alright and healthy
Do we think Kate Ritchie will return to Nova at some stage?
I’d assume she needs the money and Nova don’t seem to want to drop her even after many many absences over the years.
IMO still a better logo than what they use now.
lol it was awful
I quite like both previous & present Hit Network logos.
The previous H! was more impactful & cheeky. In fact, the previous H! logo would better suit the current 2Day1041 format than the present logo.
The most brilliant thing of the current Hit Network logo, is it also passes (slightly to some) as a form of “M” logo, so it also suits Mix94.5. Sadly, it means nothing to The Fox, SAFM and B105 (but it could pass as a musical wavelength of some kind).
It’s always a challenge to make a ‘letter’ speak for an entire network, when each station has a different name. Mind you, I’d still prefer a ‘H’ logo than blow-up lips for a network.
This is where NovaFM had the best with Novaboy. They really could’ve gotten away with any brand/name.
Triple M could also do the same if they wanted to - just have Dr. Dan beside ANY Triple M network station (e.g. have Dr. Dan beside a Gold92.5 or 2GO logo, etc).
I agree. I thought it was absolutely awful
KGS this morning. ‘YOLO but also play it safe. Don’t think just NOVA.’
Really not sure what they’re getting at here. What’s the USP? SMP? Who knows.
Play it safe with playlists?
I listened to Nova96.9 this morning.
Definitely still the same, bland, attitude-less station.
And they’re still persisting with throwbacks at the expense of newer music from emerging artists.
We actually need 2day fm to do well to shake Nova 969 out of their Throwbacks.
But Nova entertainment program the music for the network not individually stations.
I really find this campaign ugly.
It’s hard to read and like others have said what’s the call to action? It doesn’t have much to back it up in terms of making people listen.
It’s also really hard to read the messaging with the graffiti over the top
I completely agree, I think this is the only way they can counter the relaunch of 2day to make Nova look cool and edgy again.
with their networking across workdays and weekends they cannot counter individual stations. They cannot compete effectively against KIIS 1065, and if 2day fm smash them in the demographics they are out of options.
They would need to put in a dedicated log for Sydney and dedicated Sydney daytime DJ’s something that hasn’t happened in over a decade.
Heard Dave Cameron say 2MMM beats Nova workday. So Nova do really need to look hard at their 9-4.
I remember Marty making a joke about Chrissie having the most listeners or something at one point? Doesn’t she do okay?
Just checked the numbers, Dave Cameron’s correct when it comes to share %.
| SYDNEY SURVEY 2, 2025 9AM-4PM | ||
|---|---|---|
| CUME | SHARE | |
| smoothfm 95.3 | 746,000 | 13.6% |
| KIIS1065 | 626,000 | 9.5% |
| 2GB | 367,000 | 9.3% |
| GOLD101.7 | 507,000 | 8.6% |
| 104.9 TRIPLE M | 430,000 | 7.0% |
| NOVA96.9 | 600,000 | 6.9% |
| 104.1 2DAY FM | 393,000 | 4.5% |
| 2UE 954 | 134,000 | 3.2% |
| 2JJJ | 223,000 | 2.8% |
