It was easy to get away with this in the past - your ability to listen to a broad range of options was limited making controlling when and what people heard from your label was simple.
Maintaining this in this day and age is crazy though and really underestimates what the audience will do
International radio streaming
YouTube
Apple Music
TitTok
and many others.
I wonder how long it will be before CRA pushes for geoblocking of overseas streaming radio stations to protect its members?
Thatās how I discovered a Norwegian singer called Sigrid, via her song āDonāt Kill My Vibeā; I also once heard her song āStrangersā on Nova 96.9 in Sydney. Shame she hasnāt made it big here; not playing a headline show when she was in Sydney nearly five years didnāt help (she did in Brisbane and Melbourne, though).
Yes i am a fan of Sigrid she gets quite w bit of airplay on BBC Radio 1 if Nova actually played her music I am sure her popularity would rise in Australia. Strangers is a great track. Sigrid recently did a collaboration with British Rock / Metal band Bring Me The Horizon on the track Bad Life, it has Evanescence vibes.
For sure; she deserves more promotion and more radio airplay here. āStrangersā was well-produced, while I also heard her song āDonāt Feel Like Cryingā on Nova and KIIS a couple of years back, too.
Ahh yes, Iāve heard of that song. I own both of her studio albums. Makes me wonder when sheāll have that real international breakthrough thoughā¦
[quote=āAvatar5991, post:3290, topic:79ā]
Ahh yes, Iāve heard of that song. I own both of her studio albums. Makes me wonder when sheāll have that real international breakthrough thoughā¦
[/quote
It took a while for Becky Hill to breakthrough into the Australian market, I think her being so massive in the UK certainly helped. In the UK if there is a female vocalist on a track it is either Becky Hill or Rae.
Her collaboration with David Guetta on the song āRememberā was the second-most played song on Australian radio last year. Despite this, it only peaked at #34 on the ARIA charts and was there for only three weeks, just before Guetta dropped āIām Good (Blue)ā with Bebe Rexha (which I find rather annoying lol).
The only other song of Hillās to chart is her collab with Meduza and Goodboys titled āLose Controlā (peak #11). Her collab with Topic (āMy Heart Goes (La Di Da)ā) was also a frequent fixture on radio, especially towards the end of 2021, though it never cracked the top 50 in Australia.
Not sure where you got that from?
Harry Styles was the 2nd most played on radio for 2022. Remember didnāt make the top 5.
According to the Sydney Morning Heraldā¦
Nova going hardcore with their throwbacks today. Examples of songs played today:
Three of the four songs listed above were released no later than 2002/3.
That is normal at 11am, Nova Boy Jamz an hour of overplayed Throwbacks.
Thereās been a lot of āPinkā on today as sheās just announced her new Australian tour.
These get played every day and probably more than once a day.
I heard Thrift Shop by Macklemore during Chrissie Swanās show today when I happened to be in the car. The weird thing is I heard that same song during on the two previous times I purposely listened to her show. 
I remembered this because she made a point of saying how much she looooved that song. The repetitiveness is beyond ridiculous.
If Nova could dedicate an hour or segment to throwback songs, then thereās no reason why they canāt dedicate a time frame to playing fresh new music from breakout artists (or those who are still in the infancy of their music careers), so as to give them as much promotion/exposure as possible.
To be honest Iām also sick of hearing new songs from artists who emerged in the noughties (for example, Pink, BeyoncĆ©, Taylor Swift etc) but I can understand they are global superstars who are still going strong.
I also understand the throwbacks, but as you say the same ones need not be played everyday. Yes, play an artist from the past but play a different song (for example with The Script you could play āBreakevenā one day, āBefore the Worstā the next, āThe Man Who Canāt Be Movedā after that and so on). Who cares if they didnāt chart well back then.
Thatās meant to be the purpose of the night show.
South Australian Premier Peter Malinauskas co-hosted Nova 919 breakfast with Jodie Oddy yesterday morning, in a job swap stunt with Andrew Hayes. The show was temporarily renamed Jodie and Mali for the day.
Out of curiosity, I listened to a few episodes of KTJ. All Ricki-Lee and Joel do are scream constantly, and the ārave caveā is just 20 minutes of them playing random songs and singing over them every Friday. Itās awful radio, and Iām surprised Tim does it knowing his radio taste.
Itās very childish sounding, it needs an older voice to ground it.
Tim Blackwell is 41. How much older do you want it to skew? The whole station is already aiming at middle aged mums. There was a time that Nova was replacing on-air talent when they were 40.
He needs someone to ground him, like Marty did, otherwise he basically goes crazy and it all becomes about him and frankly he isnāt funny enough to carry it himself.
Hey, hey, hey! Come on now. HE thinks heās funnyā¦