The Project’s style is the future though. It’s where the demos are, and the internet chatter. As that demo gets older, the loyal Project base grows. Project isn’t going anywhere, for a reason. On the other hand, Home and Away and Seven starts to seem more irrelevant. Even ABC was looking to morph 7:30 into a Project-style show. So, the oldies living in the bush just like it or lump it. What WIN really wants is the under 55s watching its 6 PM news - and then to hang around for The Project.
Couple of other things:
Repeat WIN News at 9:30 or 10:30 PM.
If they have Ellen, put her on later, like at 3, to start building momentum for the news. Also, you wonder if Ellen can beat Nine News Now at 3, which then helps the 4 PM hour, and so on.
3:00 Ellen; 4:00 Bold and the Beautiful; 4:30 Family Feud; 5:00 News; 6:00 WIN News, 6:30 The Project - starts to look very competitive.
I wonder if WIN will tweak there branding to become more like Ten? Would be a good time for Ten and WIN to do a relaunch similar to when Nine relaunch when WIN took over VIC TV back in October 94
About 9:30 WIN News: it’s about branding. It screams ‘WIN’ and ‘local’ - it solidifies the brand. As for being too early or tanking in the ratings - would it rate more or less than CSI Cyber or NCIS Los Angeles or Stepmom or Law and Order? Well, that’s not proven. Maybe 9:30 is too early or maybe it isn’t. Then there is 10:30.
Breakfast is a problem. Everyone will watch Today and Sunrise if they don’t do anything. Launch your own morning show if TEN won’t. If you are doing 16 bulletins a day, you may as well make it 17 (but do it LIVE over and over again from 6:00 AM to 8:30.). One fun anchor, fun weather, local info, heaps of chit-chat (very talent-dependent) - there you go, like WGN:
And a quote:
Local Morning Shows Beating Network Shows in Largest Markets
By Kevin Eck on Apr. 2, 2014 - 10:53 AM
The morning show battles aren’t just between ABC’s Good Morning America and NBC’s Today Show anymore. TVNewsCheck reports a smaller, leaner, local opponent has entered the arena.
In March, on FOX owned station WNYW “Good Day New York” beat GMA with a 1.425 rating among 25-54 year-olds compared to GMA’s 1.421. Chicago CW affiliate WGN and Los Angeles CW affiliate KTLA also beat both GMA and Today in mornings by a larger margin.
"In all these cases, the shows are anchored by extremely likeable, fun, accessible talent that isn’t afraid to make fun of themselves,” TV Guide Los Angeles Bureau Chief Michael Schneider told TVNewsCheck. “The anchors on these local shows just feel more real.”
WGN Morning News in Chicago has topped ratings in the country’s third largest market for more than three years.
WIN is not going to repeat local news at 9.30 or even 10.30.
News skews very old. Very old. That’s not what advertises want to buy or what WIN sales wants to sell. The ratings would be low and advertisers would
Avoid it in droves.
Never gonna happen
You’re comparing Wollongong population 300k with Chicago population 8 million.
Wollongong does not have the production or producing talent to know how to produce a morning show
Chicago is a huge city with a massive talent base and 6 stations producing live local morning shows for 20
Years. They know how to do it. You can’t just whip that up over night. WIN knows how do do a news bulletin format from the 1980s: news sport weather. That’s all they know
What rubbish. The way the bulletins are produced is vastly different to how they were done 30 years ago. It takes a talented team to cobble together all those bulletins with the limited resources they have.
It wouldn’t be that difficult for WIN to assemble the talent to produce more than a local news offering if they wanted to. There is plenty of talent looking for work who would be quite happy to travel down the M1 each day from Sydney. That being said, it’s not going to happen. Certain people here are kidding themselves if they believe WIN is going to be anything more than a relay station for Ten programming. Bruce won’t spend the money and you can be assured local news will be cut when it becomes clear how this affiliation agreement effects the bottom line.
Win have proven beforehand that they can make a morning show of sorts. Suzie was quite a good show for something made in regional television. Having something that tackles local issues will bring something different to the table.
OK I take your point about the late night news. In that case, make promos - really cool, really fast ( ) promos - that sort of double as newsbreaks or updates (all the “incredible” stuff WIN covered today…).
As for breakfast - yes, point taken again. However, it is definitely something Ten could do (and a certain executive producer). One thing I didn’t mention about WGN - morning news is increasingly where it is at:
The winner in mornings was the “must watch” WGN Morning News, drawing more viewers at 6 a.m. than most newscasts throughout the day or night on any other station.
You can’t compare the American market to the Australian market. The early morning slot is quite limited, especially with Sunrise, Today and ABC News Breakfast carving out a sizeable portion of viewers.
especially as in the US the affiliates not only get to keep all revenue they earn but they also get paid by their network partner for handing over hours for network programming. In Australia it’s the total opposite where the affiliates have to hand over a large chunk of all revenue earned to gain access to network programming which doesn’t leave much over for local production… and when they do air local production they still have to shell out from revenue collected during that program to the network for programming they’re essentially not even using.
Daily, which was presented by Susie Elelman and Bianca Dye. Ran very briefly on WIN (and I think the then WIN-owned Nine Perth & Adelaide too) in Late 2010 if I’m not mistaken.
I agree. But my point was that whatever audience currently turns to WIN News they’ll have after the Ten switch, and it’s THIS audience that WIN has that SC didn’t have previously that they want to convert across to their new programming.
Obviously currently those WIN News viewers at 7pm get pushed straight through to The Voice (etc) at 7:30. I wonder if the people who like WIN News will want another hour of news, of the Project style, or whether they’ll switch off.
As I continue to think it through (with great arguments here), I think they’d rate higher by having the first half of The Project and then WIN News as now (7pm) leading into evening programs.
Midway through The Project at 6:57, make the first ad for WIN News. A local “coming up” ad - local headlines, switch to channel 1 to keep watching the crew on The Project. Or have Waleed do a 30 second spot. “That’s all we have time for here because we’ve got some local news coming up for you, but if you’d like to keep watching us flip to Channel 1. We know, difficult choice you have to make!”
Yeah but you could say that about Studio 10 - but it carved out an audience. Same for Ten in the morning.
[quote=“GregAlexander, post:1267, topic:55, full:true”]I agree. But my point was that whatever audience currently turns to WIN News they’ll have after the Ten switch, and it’s THIS audience that WIN has that SC didn’t have previously that they want to convert across to their new programming.
Obviously currently those WIN News viewers at 7pm get pushed straight through to The Voice (etc) at 7:30. I wonder if the people who like WIN News will want another hour of news, of the Project style, or whether they’ll switch off.
As I continue to think it through (with great arguments here), I think they’d rate higher by having the first half of The Project and then WIN News as now (7pm) leading into evening programs.
Midway through The Project at 6:57, make the first ad for WIN News. A local “coming up” ad - local headlines, switch to channel 1 to keep watching the crew on The Project. Or have Waleed do a 30 second spot. “That’s all we have time for here because we’ve got some local news coming up for you, but if you’d like to keep watching us flip to Channel 1. We know, difficult choice you have to make!”
[/quote]
Wow. Seriously complicated there! I understand what you say but, from my point of view, the WIN News audience will come over to 6PM (after all, that’s where local news ultimately lives). It’s not a stretch. Then, for 6:30, I think the (great) demos outweigh any other consideration for WIN - it has to be The Project. All the cross-promo opportunities they do (with other Ten shows) is the icing on the cake. Plus, breaking up The Project is of course seriously cutting the momentum that show builds. By the way, I also think it’s no problem for the WIN News loyalists to keep watching The Project for the hour. They are unbelievable news junkees, those people, with some watching since 4!
By the way, I also feel that 6PM is actually a better time for WIN News to be. It’s earlier, it’s fresher - it could be a great spot for it. By the time 7:00 comes around, most people are getting over news.
I would imagine that WIN News comfortably outrates The Project, although I think Home & Away might be #1 at 7pm (especially in the stronger Prime7/Seven Queensland markets).
) promos - that sort of double as newsbreaks or updates (all the “incredible” stuff WIN covered today…).