well, bruce no longer has shares in ten anymore. so that might be some clue.im sure bruce if the rumours are true will be glad to pay the 50 % fee just to get back with 9
I’ll say it again; Nine were sick of Bruce’s nonsense (including WIN suing to try and stop 9Now?) plus they like their brand visible on air across the country, and other than having to do some token ‘local’ news, they’re getting everything they want from SCA.
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yes but how long is sca willing to do it???. just because 9 was sick of bruce doesnt mean they wont him back as i said $$$ talks . and if they $ is right all can be forgiven
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How much are you suggesting Bruce would offer Nine to have to deal with his rubbish & coverups?
It’d have to be more than SCA’s 50%
well it would have to be past 50% possible even to be 60%
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Doubt WIN would hand over 50% unless the production of WIN News was outsourced to Nine - which won’t happen and wouldn’t be good at all.
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Can WIN afford 60%? WIN News, those coverups & re-voicing all the promos cost money.
SCA were already having trouble with 50%, so I still don’t see it happening.
Remember for a fair amount of time after the switchover WIN doing better than SC Ten had was because of viewer confusion, which WIN encouraged by retaining the 8x LCNs, the rounded WIN logo from their Nine-affiliated days, and the 9News look on WIN News.
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Other than media spy rumours, j have heard ZERO industry speculation that Nine and SCA have any interest in parting ways at all.
It’s literally people on MS posting “rumour has it”
That’s it
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Exactly.
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However, there has been a couple of stories in the media, specifically The Sydney Morning Herald, regarding industry rumours that Bruce Gordon wants to sign a new deal with Nine. There were also the media stories that Nine have apparently not been happy with the amount of affiliation fees they have received from Southern Cross, as the money is substantially down on what was promised when the affiliation deal was announced.
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That’s 2 slightly diff things. I’m sure Bruce would live to get back into bed with the #1 network. But the #1 network can’t stand him
And the depressed revenue (at 50%) is market conditions and covid - nothing to do with the affiliate partner.
There’s not a TV company out there not frustrated with the (lack of) ad revenue coming in right now
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It had been alleged (and I underscore alleged) that SCA had been booking tv revenue as radio revenue, and had been tardy on paying Nine
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In the 2019 annual report Nine booked affiliate revenue of $70,450,000. Under the agreement as announced, SCA was supposed to be paying Nine $100 million per year. The under payment last year, of course, had nothing to do with COVID-19.
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I thought the agreement was 50% of all revenue.
Not a set $ amount?
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They still had a target of $100 million per year, hence promotion of the agreement as a $500 million deal when it was announced.
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As far as performance in demographics goes, I don’t have the yearly numbers, but just looking at daily results, it is a similar story with SC Nine underperforming with respect to Nine. It is quite common for SC Nine to rank third even when Nine is scoring big metro wins. This may be a reflection, though, of regional area TV program preferences. This week, Monday was an example of this when Nine won the demos while SC Nine ranked third. Yesterday Nine won metro demos but in the regions Prime won the 25-54 demo less than one point ahead of WIN with SC Nine 10 points behind. While WIN won the 16-39 demo. One shining light for SC9 is rugby league where the sport is very popular in regional areas.
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what metro watch is very very different to what regional people watch
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A station being established and has contributed a 6:00pm local news service for decades to their broadcast areas does help with ratings across all programs - especially as people who watch their news get promo for upcoming programs.
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I think it’s a reflection of 6pm news
7 absolutely dominates across all of Queensland. And Prime7 is the leader in much of NNSW.
Just like Perth and Adelaide…whoever is strong at 6 is strong all night
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