So Bruce doesn’t have to watch win? He just comes here and inflicts the stupid orders on his network. I wonder what the staff think.
Overall it really isn’t a brand with any sort of recognition.
Cbs should swoop in and have a full network in metro and rural Australia.
Although I would like to see win negotiating the next affiliate deal with cbs … would be hilarious seeing Bruce screwed over.
Exactly. This time around it’s not backed up with a strong locally-focused campaign. Who remembers the WIN Territory days? That was strong. Also a bit corny, but it gave reason to the WIN brand being inflicted everywhere. This latest Bruce hissy-fit seems totally backwards and not implemented for any logical reason other than Bruce says so.
The Win Territory day’s/brand was iconic. They were foolish to stop running with that tag line.
Just noticed a week ago having not watched free to air for ages, it said WIN above the 11 watermark. Also the 11 watermark seems bigger than I remember when I lived in a metro area.
Must really be ages since you watched, it’s been like that most of the year 
Really? It’s been like this on One and Eleven since March (originally with the small transparent WIN above and then with the current solid coloured versions):
https://forums.mediaspy.org/t/win-television/55/3317?u=eyewitnesstv
Yes. He definitely calls the shots as I understand it.
This posted earlier in the year by a user who worked there many years ago:
Oh yes! 
The WIN Territory days were great IMO. Better along with being much stronger brand than the illogical mishmash that they are presented as these days.
To play devil’s advocate here, it was easier for them to establish a brand back then because, well, they only had one channel to rebrand, and they were affiliated to the number one capital city network.
Now they’re trying to do something similar with the third rated network in a multichannel environment that’s been swamped to streaming.
Sorry for the long walk down memory lane/rant…
Didn’t they also still have the dotted 9WIN logo at the time which helped with network association and recognition when the Nine logo was still seen?
Nine had a good affiliate branding scheme with their dotted logo until the dots were briefly removed during the leadership of that fool from Collingwood, WIN & NBN lost their dots going with a rounded font for their ‘logos’, mappy had appeared (transparent then) and of course Bruce Gordon never brought back the dots.
That dotted co-branding was great as Nine has recently realised by extended it to their secondary channels; wanting to have some association with the network brand on secondary channels is understandable, and (perhaps a little surprisingly) the 7 co-branding is working pretty well now too (ignoring SC).
Weren’t GEM & Go! originally not having Nine-specific branding deliberate, being nice to Bruce (& any other affiliates at the time), at least partly?
Of course that wasn’t good enough for Bruce so he bit the hand that fed him including with the first iteration of his own crude attempt at co-branding with huge solid logos on-top of Nine’s watermarks, which he’s doing again now on One & 11.
Let’s also remember that even before secondary channels existed the rebranding was basically a nonsense; about 23 h/d it was Nine content, with it being only slightly less Ten content now.
Almost 15 months after the end of their Nine affiliation WIN are still using their old Nine-era rounded font logo instead of refreshing their branding & presentation to best integrate with Ten; no wonder it looks so disjointed.
WIN need to realise they can’t win a rebranding war (they lost with 9GEM, 9Go! & 9Life); it is off-putting to viewers and Bruce’s on-screen shitstains just accelerate the decline in broadcast TV.
He’s again gone too far co-branding secondary channels which - unlike Seven’s (or now Nine’s) - don’t have a network brand. This doesn’t really strengthen the WIN brand; it’s too off-putting so I’d say the negative outweighs any positive.
Hopefully when the affiliation agreement is next negotiated CBS won’t put up with so much of Bruce’s crap.
There’s no way that Ten Eyewitness News is avoiding a logo cover up just because of niceness on Bruce’s part, it has to be a contractual requirement, so I hope such restrictions will be extended to disallow the solid monstrosities we’re seeing now.
Perhaps Bruce has seen what CBS are like to affiliates in their home country and as CBS want to grow their brand internationally there’s no way they’d be inclined to allow Bruce to cover it up like he’s doing to Ten now.
WIN need a new branding strategy, a new consistent logo (get rid of the Nine-ish font), maybe even a new name entirely (but I’ve always thought WIN was a stupid name), but importantly not pissing viewers off with huge solid logos on-screen, but whatever they do it needs to be something positive which works alongside Ten’s branding and soon probably the CBS brand too.
Prime7, GWN7, SC9 are doing fine so is there really a need for a separate & strident “WIN” brand?
Do we think Bruce Gordon is going to be happy to be CBS’s lap dog particularly after he has been so royally screwed by them?
I can see a situation where Bruce will attempt to get out of the affiliation deal with Ten and approach Seven with an offer to get into bed with them when the affiliation agreement with Prime comes up for renewal in 2019.
Who would want to get into bed with Bruce now? Prime wants to be eaten up by 7West already.
Key word “wants”.
Takes two to tango and right now seven don’t really want prime. I doubt seven would get into bed with anyone else at the moment.
Best hope for Bruce is to go it alone or stick it out with ten.
SBS???
I don’t see why people are complaining about the Arial Rounded wordmark for WIN? The textures have been changed to be more Ten-esque, and IMO it works quite well with the circle logo. WIN was the only affiliate to use a rounded font for their logo under Nine, any others used fonts similar to Arial Black.
WIN wouldn’t have wanted to change their logo too much out of their own pride and to keep fooling viewers, but they have repurposed it to work with the Ten brand (ignoring mappy). You could also argue that its origins go back to the WIN-4 days…
Sorry to be ignorant - how is WIN co-branding one and 11?
Big solid WINs ontop of big solid 11 and One watermarks, which are shown solid throughout the program.
WIN is a terrible network.
Has he been screwed by CBS? He’s lost his shareholding - but thats not CBS’s doing. Bad gamble.
Doesn’t matter of course, it’s how he feels. He wanted to own Ten… so yeah he’s not going to be happy.
But WIN should do well if Ten has better resources to improve itself.
so all 3 channels with the same watermarks?
I can’t. Seven and Prime’s sales divisions were literally bragging about stability and guaranteed audiences during the affiliation swap of WIN and SC.
WIN and SC9 get a lot of attention on this forum (former for the wrong reasons, latter because of local news launches), but let’s be honest. Prime7 and Seven Queensland are the quiet performers in the regional markets and metropolitan Seven would be crazy to dump Prime.
Seven going with WIN would also make a massive mess in Queensland, where WIN would have to sell half a dozen stations to competitors. Not sure it’ll fly.
I’m sure some poor regional viewer will provide caps to illustrate WIN’s multichannel watermarking practices. In between the 'Nam-style PTSD flashbacks about mappy.