Nine Sports Broadcasting

5:30 PM AEDT finish. Brisbane has 30 min local news.

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A shortened Tipping Point Australia in Sydney and Melbourne currently airing.

James Bracey is so underrated. He has moved up the sporting ranks in recent times, and has certainly become the next Ken Sutcliffe of the Wide World of Sports team.

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Nine aired the Caulfield Cup in the past from 2007-12 as well as Sydney Racing

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In WIN (Nine) regional areas across NSW and VIC, there was no Tipping Point at 5:30pm, just straight to WIN News as usual.

Sydney and Melbourne (including Geelong) got the trimmed down version of Tipping Point, whereas Regional NSW and VIC missed out. But I guess that’s because in the regions, local news matters.

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https://www.news.com.au/sport/superracing/thousands-of-australians-miss-the-melbourne-cup-after-making-same-mistake/news-story/4e0296c0d2982692a304ea611321afcd

So whose fault do we think this really is?

Viewers for not double checking? Nine for not advertising they have the rights this year hard enough? Seven for airing Horse racing at the same time? Or a combination of all three?

It’s an interesting conversation.

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It’s the fault of that one tweeter user they got the source to make the article.

For them to watch it for three hours to not realise it was not in Melbourne says a lot really…

Repeat and copy for next year too.

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Well Done and Congratulations to the Nine Network for broadcasting a fantastic coverage for Saturday & Tuesday.

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Tomorrow’s release of the 5th November TV ratings will be very interesting…

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It’s all a conspiracy by Seven and Racing NSW Vlandy’s, they do it intentionally, wanting casual viewers tricked and mistakenly tuning-in to them instead of the Melbourne Cup rights holder (10 > Nine)

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Here’s an almost identical article from last year with the same text. Makes you think it was written already.

https://www.news.com.au/sport/superracing/melbourne-cup/aussies-missed-melbourne-cup-entirely-after-same-mistake-with-ch7/news-story/25843029033b7adfefde1fa69a355b89

Channel 7 is under fire

one fan saying he had “never felt so stupid” in his life for failing to realise the Cup was being covered by Channel 10.

And again in 2022

https://www.news.com.au/sport/superracing/melbourne-cup/major-melbourne-cup-stuff-up-sees-plenty-of-aussies-miss-the-race/news-story/131be989fef308044f77fd5314ba9d75

with one punter saying he had “never felt so stupid” in his life.

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Haha. There you go. Rinse and repeat.

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Happened 2 years ago on 10

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It’s not a conspiracy at all. It’s part of Racing NSW’s increased effort to play a meaningful role in the Spring Racing Carnival (something which they’ve suceeded at) rather than taking a backseat to the traditional Victorian feature events. As the rights holder, Seven have naturally benefited from that.

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It’s becoming an annual tradition similar to viewers blast ABC’s NYE coverage

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HUGE YEAR-ON-YEAR GROWTH FOR NINE’S BROADCAST OF THE MELBOURNE CUP

Nine’s coverage of the Lexus Melbourne Cup yesterday drew impressive viewership across the nation, with audiences tuning in to experience one of the most memorable races in recent history.

The main event, the MELBOURNE CUP - RACE, attracted a National Total TV Average Audience of 1.910 million viewers, marking an 11.3% increase compared to last year. The BVOD audience of 371,000 was up a whopping 80.4% on 2023’s streaming figures.

Following the race, the MELBOURNE CUP - PRESENTATION held strong with a National Total TV Average Audience of 1.586 million, up 23% year-on-year.

Additionally, the MELBOURNE CUP - MOUNTING YARD segment recorded a National Total TV Average Audience of 1.347 million, a remarkable 21.5% rise from last year’s figures.

Across the entire day, Nine’s broadcast of the Melbourne Cup achieved a National Total TV Reach of 3.7 million - an impressive 30.4% increase on last year’s broadcast.

The highlight of the day was the thrilling upset by Knight’s Choice, the 100-to-1 outsider, whose victory stunned the racing world. Ridden by Queensland-based, Irish-born jockey Robbie Dolan, Knight’s Choice delivered a stunning performance. Dolan, known not only for his skill on the track but also for his vocal talent as a contestant on The Voice, showcased his resilience and expertise in the saddle, making this a Melbourne Cup to remember.

Brent Williams, Director of Sport for the 9Network, reflected on the success of the broadcast and the excitement of the event:

“This year’s Lexus Melbourne Cup brought viewers a truly unforgettable story with Knight’s Choice and Robbie Dolan’s extraordinary win. The incredible ratings highlight Australia’s love for the Melbourne Cup and Nine’s commitment to bringing the best live sports experience to fans across the country. We’re proud to have shared all the excitement and drama of Cup Day with our audience.”

Nine’s broadcast of the Melbourne Cup is a highlight of the Australian sporting calendar, connecting viewers with the thrill of the race and the celebration of one of the nation’s most cherished events.

Our broadcast of the 2024 Melbourne Cup Carnival continues with Crown Oaks Day from 12.00pm tomorrow on Channel 9 and 9Now.

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Spot the product placement :wink:

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Thanks for giving us the stats of the photo, I guess that could’ve been an error?

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Jokes aside, at least Nine has used the Melbourne Cup Carnival to effectively promote their ‘stable’ of assets, actually reaching an audience for once… Remind me, what did Paramount primarily end up using their Cup telecasts to do?

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I recall them promoting their A-Leagues coverage

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