Nine Sports Broadcasting

For a “National” league, not having any presence west of the Great Divide will make it incredibly difficult to achieve anything near what the AFL can currently achieve.

Going early can be a double-edged sword - while it locks you in with a high level of certainty it does potentially mean you can’t take advantage of shifts in the industry. At the same time though, it does put pressure on the other sports that are in and around the AFL to have to try and negotiate their deals.

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AFL got their deal done in September, before Fox & 7 did their cricket deal in Jan 2023 for 2024-2030/31 summer.

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AFL rights end 2031 season. Cricket end Jan 2031. So 9 has the option for 2 main sports both ending early 2031 & late 2031

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Perth is likely to be added to the NRL during the new rights deal.

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I am not totally sure Perth is as compelling as PNG or a second New Zealand team at this point.

The other thing - even if they don’t have a WA presence, the NZ market is an area that the NRL can make up some TV rights money ground in.

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Right before Brisbane Olympics too.

Could see cricket returning to Nine and tennis returning to Seven. Not because Nine wouldn’t want or bid well for tennis, but feel Seven might be forced to offer TA an amount they can’t refuse, given how poorly particularly Q1 has been for them since losing it and they’ve been vocal (Warburton) about losing it was a mistake (Worner) and wanting it back, not to mention their dramas with CA. Depending on the tender and exclusive negotiating windows (which was what won for Nine and ended bad for Seven this latest deal signed).

I shouldn’t race ahead though, Seven might not even exist by then, let alone what the FTA or general media landscape will look like then :open_mouth:

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PNG will be the 18th team but there are so many issues it risks being a failure.

Christchurch opening their new indoor stadium in 2026 is a big tick for NZ 2 but I’m not sure about how much additional NZ TV revenue it would provide.

IMO a Perth team that can draw on the strong WA economy and it’s favourable time zone for the east coast is the stand out option.

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So excited for the Olympics schedule / hostings. Surely we get at 100 days to go.

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The NRL needs to focus on Perth. There is market of 2.5 million for them to tap into. And it’s growing.

PNG is too risky and Christchurch is too small.

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Shouldn’t the NRL focus on getting Melbourne right first? With audiences sometimes below 10,000 viewers and being outrated by Adelaide and/or Perth with less than half the population who don’t even have a team yet… Should sound alarm bells. If the attention completely turns to Perth, they run the risk of neglecting Storm/Victoria. A market essentially the same size as Sydney and sports and TV mad, lucrative, in the same way as Sydney is to the AFL.

The AFL have been asked before about a third team in Adelaide and Perth and their answer is always “no”. They’re focussed on still investing in Sydney and Brisbane. And now Tasmania.

You’d surely only look at Perth once way more growth and success has been achieved in Vic than where things currently sit.

Isn’t the Perth time zone a detraction vs elsewhere? Unless you were comparing it to elsewhere in the world.

You’re excited about Olympic schedules and hosts being announced? Isn’t this already known, from Nine’s previous releases and the IOC?

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Melbourne’s fine - the NRL knows that league is never going to tap into that market entirely. But they can move big events (Origin) there and they know if the Storm does well there’s a big enough band of supporters that will tune in or attend games at the business end. Adelaide and Perth less saturated.

It would allow them to move pieces around a bit more - could for example have a 9:30 AEST Saturday night game or twilight Sunday at favourable time for eastern markets.

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I think with Perth at least, take that Saturday example, the NRL should seriously consider FTA over STV (like the AFL broadcast deals since 2002 where outside Vic markets get local teams on FTA regardless of Foxtel producing - largely live too).

The Perth team, which you’d have to assume initially, would mostly be buried on STV, would be a disaster. Wa is noted for its low STV penetration and a reason in recent years they get a few Fox Footy total exclusives for West Coast and Fremantle AFL games (like 2 or 3 hour Seven delay).

They’re very much still a FTA market and just look at their Seven share, which could be another issue in itself (unless Seven nab the NRL).

Let’s say Nine kept rights and won everything and utilised their svod in Stan, while many ‘Perth team’ matches may be on Stan only, they could at least cross-promote and tie-in etc a lot smoother than if they were on Fox League. And if NRL prioritised FTA for this team, Nine could really go all out, especially launch game and first year, really drum up exposure out west, could be the biggest shake-up of sport out there since the Eagles and Dockers 35-odd years ago into the VFL>AFL. Noting WAFL and SANFL are still very decent in terms of impact in Wa and Sa vs the current VFL.

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I’am unconvinced that Perth is going to happen anytime soon unless a team relocates there - both PNG and a second NZ team are currently more likely options.

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Where do you think a 20th team would be located, if PNG and Christchurch are 18 and 19?

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Perth

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I don’t believe we’ll see 20 teams any time soon

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US Maters Golf

Thursday 10 April 5am AEST 9Gem
Par 3 Competition

Wide World of Sports presents the Par 3 competition of the U.S. Masters Golf 2024 live from Augusta National Golf Club in Augusta, Georgia. Live Play from 05:00AM AEST.

From Friday 11 April 5am AEST 9Gem

Wide World of Sports presents Day 1 of the U.S. Masters Golf 2024 live from Augusta National Golf Club in Augusta, Georgia. Live Play from 05:00AM AEST.

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Eddie McGuire interviewed champion jockey Jamie Kah on Gather Round Spectacular in Adelaide tonight, to promote the Lexus Melbourne Cup trophy tour and also Nine’s Melbourne Cup Carnival coverage this November.

Eddie revealed Jamie would be part of Nine’s presenting line-up during the Cup Carnival.

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THE MASTERS ON THE 9NETWORK

FROM THURSDAY, APRIL 11
EVERY ROUND LIVE AND FREE ON 9GEMHD
STREAM LIVE PLAY FOR FREE ON 9NOW

CAM SMITH, TIGER WOODS, ADAM SCOTT IN THE BIGGEST GOLF TOURNAMENT IN THE WORLD

Nine’s Wide World of Sports will showcase the biggest golf tournament in the world when The Masters comes to 9Now and 9GemHD live and free from Thursday, April 11 – the date of the annual Par 3 contest.

Former Masters champion Adam Scott will lead Australia’s contingent alongside Cameron Smith, Jason Day, 2023 Australian PGA champion Min Woo Lee, Cameron Davis and young amateur Jasper Stubbs.

They will be up against a red-hot field that features Tiger Woods, world No.1 Scottie Scheffler, Rory McIlroy, Phil Mickleson, defending Masters champion Jon Rahm and Dustin Johnson, the Masters victor in 2020.

Coverage begins with the annual Par 3 contest on Thursday, April 11, before the first round of The Masters gets underway on Friday, April 12.

9Now will feature additional content to stream with Feature Groups, Amen Corner and the 15th and 16th holes all available.

Nine’s Director of Sport, Brent Williams, said: “Year after year, The Masters delivers some of global sports’ most spine-tingling moments and unforgettable memories. The best players in the world, including a strong Australian contingent, will converge on the iconic Augusta course for the ultimate in unscripted sporting drama.

“Nine will again deliver it live and free, with coverage of every day of play, plus additional streams available on 9Now.”

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Cam Smith (left) and Adam Scott lead the Aussie attack on The Masters,

THE MASTERS – LIVE from Augusta National Golf Club, Georgia, USA.
Par 3 Contest Thursday, April 11: 5.00am to 7.00am LIVE on 9Gem and 9Now

Friday, April 12 5.00am-9.30am LIVE on 9Gem and 9Now
Saturday, April 13 5.00am-9.30am LIVE on 9Gem and 9Now
Sunday, April 14 5.00am-9.00am LIVE on 9Gem and 9Now
Monday, April 15 4.00am to end of play LIVE on 9Gem and 9Now

Note – Live coverage will continue until the end of play

Live and on-demand streaming for Channel 9’s Masters coverage available on 9Now.

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STREAM AUSTRALIAN SWIMMING CHAMPIONSHIPS FREE ON 9NOW

13 DAYS OF WORLD CLASS SWIMMING FROM APRIL 6
LIVE AND FREE

The 2024 Australian Swimming Championships has exploded off the blocks on 9Now with 13 days of world class swimming live and free from today to April 20.

Nine’s streaming platform 9Now will show every heats and finals sessions, giving fans free access to every race across three separate classifications.

First up, aspiring Los Angeles 2028 and Brisbane 2032 Olympians and Paralympians will compete amongst 2500 swimmers aged 12-18 years old at the national age championships from April 6 to 14.

Competing from Day 1 is Australia’s current and aspiring paralympians across four days in the Australian multi class championships, from April 6 to 9.

Then Australia’s premier swimmers will take to the pool for the Australian Open Championships from April 17-20.

Ariarne Titmus, Emma McKeon, Kaylee McKeown, Kyle Chalmers, Mollie O’Callaghan, Elijah Winnington, Sam Short and Zac Stubblety-Cook will all feature as they take the first step on the road to Paris 2024.

The Australian Open Championships will serve as the lead up event to the Olympic Swimming Trials from June 10, also available exclusive, live and free on the 9Network.

Australian Age Championships
April 6-14

Australian Multi Class Championships
April 6-9

Australian Open Championships
April 17-20

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