If they really wanted to, I don’t see why not. But given the announcements that we’ve heard, I think we’re much more likely to see the Nine-affiliated stations adopt branding that mirrors that seen on Nine in the metropolitan markets.
Based on the old Network Ten logo, when the current one is blue and white! 
On another matter which I have found , it’s old news I know. But could seven network still withdraw content from SCA southern cross 7 stations, in SA, NT and Tasmania in a event of a merger between nine and SCA?
[quote=“Moe, post:85, topic:1198”]
SCA would be crazy to drop the Seven affiliation in Tasmania, a consistent affiliation arrangement isn’t worth cutting your ratings in half.
[/quote]Southern Cross will apparently remain the Seven affiliate in Tassie (as said, they would be crazy to let that deal slip). But interestingly, I’m lead to believe that TDT (Ten) will become Nine.
Can’t say either way if this is true of course, but will be very interesting indeed to see if the above in fact turns out to be correct with TDT changing to Nine as I was thinking it might’ve stayed the status quo in Tasmania. SC to remain with Seven would be a given I guess, but for TDT to become Nine and who knows with WIN at the moment.
As TDT is a joint venture between SCA and WIN, If TDT was to become Nine, I wonder whether SCA and WIN would be able to agree in regards to WIN News continuing to broadcast on the Nine feed (new TDT).
It would seem odd for Tassie to have local news on SC7 and TEN but not on Nine.
That will likely cause more confusion due to the fact that people refer to it as TDT predominantly rather than Ten which I think it’s mostly referred to in SC10 areas due to the Southern Cross branding not being as strong.
Interesting times ahead!
No more confusing than it will be for people in many other regional areas if WIN were to continue to use their own branding with TEN programming.
Unless nine will provide similar support for TDT via what they will be doing for SC in the other areas.
Win is broadcasting 9 Life in regional Qld in MPEG-4 . Isn’t it owned by Nine so the channel should be safe from disappearing from screens ?
No. Depends on what’s in the affiliation agreement between Nine and SC in terms of carrying all of the multichannels.
Not at all.
GEM, GO, 9Life, 9HD and Extra are all “owned by Nine”, as well as Nine itself.
WIN pays an affiliation fee to broadcast Nine content (which they choose to rebrand as WIN) and all of the multichannels.
WIN controls Nine (WIN), GEM, GO, 9Life and Extra in the respective regional areas.
Southern Cross will take over control of all of these come July 1, but noone knows whether they have everything ready/an agreement in place to broadcast all or just some of the multichannels.
I’m sure that we’ll hear more info in coming weeks about what, if any multichannels SCA plans on carrying from July 1.
Depends if SC has the ability to add another signal - they don’t in Tassie.
I don’t see a reason to think that TDT’s affiliation would expire on July 1.
It would be in Nine’s interest to keep their affiliation on a main channel and not on a joint venture.
I would expect WIN to renew their Nine affiliation in Tasmania, at least long enough to sync it to SCA’s deal with Seven.
Why would it change? Effectively TDT could again seamlessly broadcast on the existing LCN that WIN are using. For the viewer, the only real difference should be that WIN branding goes to 9 and potentially 10 goes to WIN and WIN News will appear on the Ten LCN.
On the other hand, why couldn’t it change?
Currently WIN and TDT rate reasonably similar figures - similar enough that WIN would likely lose very little revenue (if any at all) by changing to TEN for their main channel, which would have the advantage of giving them more consistency across their network (think cheaper branding etc if their main channel was a TEN affiliate everywhere).
I’m sure SCA and Nine would also be in favour of this, since it would give SCA control of the Nine channels, bringing them inline with the rest of the east coast as SCA manage the programming and playout of TDT.
Even if the TDT affiliation agreement expires after June 30, it’s reasonable to think that TEN, WIN and SCA could all agree to cancel it since the above would make it a mutally benefical situation for all.
I knew WIN was a distant 2nd in Tasmania but I didn’t know it was close to Ten. Maybe it has changed in recent times but I would have thought even ABC rates better than Ten in Tasmania.
EDIT: I just checked regionalTAM and my gosh things have gone downhill there for WIN since last time I checked. WIN is now coming 3rd behind ABC and both are miles behind SCTV, with Ten only a few points behind WIN. I know Nine has had challenges this year but I can’t understand why WIN would be doing so much more poorly in Tassie?
It’s a similar story in the Southern NSW/ACT aggregate market, where WIN is not very far ahead of the ABC in the YOD for the 2016 ratings year.
It’s in Nine’s interest to have an affiliate that’s pushing their product primarily - including supporting it with full local news, and at least an attempt to win the ratings.
Even if WIN isn’t doing that well with a Nine affiliation - what’s to say a Nine affiliate would do better operated as a joint venture?
SC Tasmania with the primary Seven affiliation will always be at odds with growing Nine’s share in the market, anything SCA do to help the Nine channel would just be pulling viewers away from their programming to a channel they share 50/50 with WIN.
I agree.
What’s to say that WIN won’t continue operating Nine Network affiliates (same deal with SCA and Network Ten affiliates) in some markets after June 30? As we should all be aware of by now, both WIN and SCA already manage affiliates for all three commercial networks to some degree so it probably wouldn’t be entirely unrealistic to see something like that continue into the future, even if there’s affiliation changes in some markets.
As far as I’m aware, though pending a formal statement, WIN continues as a Nine affiliate in WA and TAS beyond 30 June. The change of Nine to SCA from 1 July so far only impacts Qld, SNSW/ACT and VIC.
No change is expected in regional SA given WIN and SCA already rebroadcast all 3 networks in their respective regions. And in Darwin, Nine already has an O&O with SCA keeping Seven.