K@RFBurns
The NNSW tv market is the 5th largest in terms of ad revenue, ahead of Adelaide.
Even 30% of that ad revenue for Ten from SC is significant, they won’t sneeze at it and they need that cash for programming. Ten is not cash rich. They need all the tens of millions they can get.
The market is only slightly smaller than Perth in Ad revenue. Ten will be doing everything it can to keep that affiliation.
My guess is it will land higher than 30%
But Ten needs that revenue.
It’s known as outsourcing. ITV, Channel 4 and Channel 5 in the UK are all separate companies which rely on ITN to produce their news bulletins. Likewise, I’m sure it isn’t too much of a stretch for Nine to produce local news for SC.
To me, it’s obvious that WIN in WA and Mildura will remain as-is. WIN continues to operate as a Nine affiliate and operate both Ten joint-ventures. Swapping this would be unlikely as Nine rates better.
But Darwin, Tassie and Central are interesting. You can’t forget that SCA and WIN are the only networks that have the capacity to operate Ten. In Darwin’s case, a sale of SC7 to say Prime7 or Seven would be unlikely because they’d have to not only invest in operating a Seven-affiliated station, but also Ten. Prime simply doesn’t do this, and for Seven and Nine it would have to be a conflict of interest. Tasmania will always have WIN, so if SC7 changed to SC9, WIN would more than likely want to snap up Seven affiliation for their main channel and leave TDT as-is. WIN will go where the ratings are, in my opinion.
According to AdNews http://www.adnews.com.au/news/win-sales-to-shift-offices-as-ten-agreement-inches-closer mentions that Nine have said a transition process is occurring…what transition exactly? Obviously the preparation to hit the ground running with local news in the new markets but I can’t see WIN wanting to be cooperative with this.
Tasmania, WA, SA, Darwin and Mildura are all small markets with less than 500,000 people.
The real money and ad revenue are in Qld nnsw snsw and Vic markets which combined are 6 million people
I don’t think WIN goes where The ratings are, or they would have ponied up what Nine was asking. But they balked. And hot left with Ten
WIN goes where th me lowest affiliate fees are
It now seems that WIN, Prime Media and Southern Cross all operate stations affiliated with each of the 3 networks. Which really can’t be that cost effective.
Staff must manage sales, marketing, publicity, graphics, promos and air time for thee streams of programming.
It is quite messy and confusing.
Various media reports have stated that WIN was blindsighted by the Nine/SC deal Friday. Nine and WIN never had a good relationship.
There is also bad blood between Ten and SC boss Grant Blackley as he used to run Ten and was pushed out. So I’m sure he got a bit of revenge by then dumping Ten from SC and teaming up with Ninw
I’m certain now WIN will be starting to cost up with Ten and shed as much of its Nine heritage as quickly as possible. I think this will mean a new logo tied to Ten’s logo and a new news look tied to Ten’s
In the age or strong g national brands like Foxtel, Netflix and now Soho, the value of regional tv brands has been diminished. I think Wins sales staff can better sell ten programming when it’s more closely tied to the metro network brand. And the way SC will carry Nine branded channels, I think Ten will be looking for WIN to closely tie to Ten’s brand. Maybe it will drop win branding and just carry Ten - it would save them a lot of money. Otherwise they are going to have to pay to re-version all marketing and promos.
And because Ten was basically “Ten” in SNSW ViC and Queensland (sc branding was non existent) perhaps Ten will want to maintain the status quo and keep is branding. And whilst it can’t make win do that, it can push them.
Somehow I think WIN sees a lot of value in its brand and we will see a new logo based on Ten’s logo or incorporate Ten’s logo. Or WINTen will
Be the name.
It will
Be then interesting to see
How they treat The win news brand and if they keep a nine looking logo and news in Tasmania.
So much interesting stiff
So much a stuff: Working out news arrangements, kicking WIN staff out of Nine offices, getting systems in place for SCA to sell for NBN and Darwin, getting content to SCA so they can prepare promos and other marketing, making sure WIN don’t have access to anything after 30 June (eg promo libraries etc) just to name a few. Basically all stuff that SCA and Nine need to do- they don’t need cooperation from WIN for anything.
What WIN staff are at Nine?
I would assume the WIN staff based at WINNBN Sales in the capital cities. Their offices are based in the 9 Docklands studios in Melbourne and were part of the Tynte St studios in Adelaide, not sure if that moved when 9 did, along with offices in Brisbane and Sydney.
[quote=“TelevisionAU, post:110, topic:1198”]
What WIN staff are at Nine?
[/quote]WIN NBN Sales Pty Ltd is the company run by WIN for national sales on the WIN and NBN networks, as well as Nine Darwin and Imparja. They have offices in Nine buildings in each of the 5 main metro cities.
I think I recall reading that there’s some WIN sales staff at Nine’s Willoughby offices.
On the local news front it also provides Nine with reporters based around Australia for any major events. The local markets would organise the news items while Nne produce it id say.
They could already have had that via WIN, but Nine chose not to.
Whether they do this via SCA remains to be seen,
If my understand is correct, this could be SCA’s main affiliation as of July 1 (not including joint ventures).
It actually illustrates quite well, just how big of an area SC is changing from TEN to NINE affiliation.
Yes, of Southern Cross’s reach of about 7.4 million Australians - about 28% of that will be a Ten affiliate (NNSW) but 60% will be Nine affiliate (QLD, SNSW, VIC)
The remaining is TAS, NT, SA etc
Never thought SC was really interested in local news? Mr Blackley said Southern Cross couldn’t afford to produce full local news bulletins while showing Ten’s programs, which generated lower ratings and revenue.
“It strangled us in part from doing all of the things we might have wished to do with local content,” Mr Blackley told Fairfax Media.
Sounds a rough deal? The Australian publish in their media section (least they used to before I gave up on them) every Monday the network totals for the 4 east coast aggregated markets.
Even that broad data is forbidden by RegionalTAM? Why?
PS. feel free to move to another thread or send me a link to something if already discussed.
[quote=“crankymedia, post:119, topic:1198”]
The Australian publish in their media section (least they used to before I gave up on them) every Monday the network totals for the 4 east coast aggregated markets.
[/quote]And they would pay for the privilege.
We dont hold a paid-for licence, its as simple as that
I just wondered if it’s possible for SCA to create a blue star logo that would represent the nine network stations. They already have a blue and red star for seven network stations and a blue and yellow star for the ten network stations.
