SCA doesnât own a TV licence in Northern NSW, but they do handle advertising sales for Nine (NBN) up there. This will come to an end from July 1, when WIN will handle the advertising sales, leaving SCA without any TV presence up there.
I have seen similar weird ad placement before too on other networks. Back when WIN was aligned with Nine, I recall an ad with North West NSW store locations only eg. Tamworth, Armidale on WIN in Dubbo.
If itâs on the Dubbo area transmitters, isnât it a reasonably easy drive to Tamworth from Dubbo? Makes some sense if thatâs the case.
Ummmm⌠3.5 hours, 310 km?
If you are going to drive all that way to get something, youâd be better off going to Sydney, which is only a bit furtherâŚ
Maybe they deliver? Who knows. Maybe the sales rep saw gold in selling out of their area? Or a traffic cock-up?
Itâs just an ad. If theyâre paying, theyâll show it.
Iâm pretty sure Collins Foods QSR didnât pay to run an ad for Taco Bell Ballina on the opposite end of the NSW coast though - wouldâve been a case of the wrong ad/version being played.
Youâre right, Ballina is only just up the road from Wollongong, it makes total sense.
They deliver, but good luck trying to convince the Menulog driver to drive 8 hours down the coast to deliver a Taco Bell order!
Make your own damn tacos. Itâs cheaper. 
Unlikely to be Collins Food as the Taco Bell franchise in NSW and ACT is owned by QSR Pty Ltd which is a subsidiary of NZ company Restaurant Brands New Zealand.
Itâs not that hard a mistake to make. Wrong box ticked by a sales rep on the flight booking, mislabel of the âtapeâ, and eager sales manager giving them a Run of Station incorrectly.
In my experience sales reps come and go like the wind and most never last long enough to actually learn or get comfortable with trafficking.
The spot logs would be generated centrally, so I would find it difficult to blame a play out operator. Filler spots would be in a different file set and not likely to be ads, but CSAs or promos.
Unless âwrite onsâ are still a thing? Where urgent ads are manually added after the traffic logs have been imported. Guess that could do it.
The Taco Bell Ballina ad went to air again on Nine Illawarra during the news tonight. Perhaps they havenât created an ad end card for the recently opened Albion Park Rail store yet? I donât watch much south coast free to air so Iâm not aware if a localised version of the ad has been doing the rounds.
Could be something as simple as a key number slightly out too so itâs possible itâs meant for another company but thereâs been no checks and balance down the line or somehow the logs for NBN Lismore and SCA Wollongong have merged somehow at NPC.
What sort of system do they use for traffic at NPC? We use ProTrack at work and thereâs no way for us to merge logs together that I know of. I think itâs more likely a wrong tape label or tick box than that. I could be wrong though, depending on their system.
According to Free TVâs Operation Practices Manual for DTTB Service Information Register since April 2020, SCA still HAS a license but NO station to broadcast from. (Itâs in the NSW/ACT page.)
OP-40-Free-TV-Australia-DTTB-Service-Information-Register-Ver-14-April-2020-NSW-ACT.pdf (270.6 KB)
I donât understand this?
Me neither. As we know, SCA doesnât own a television licence in NNSW. And that register doesnât state they do, with the SCA fields for NNSW being blank.
Thereâs also a â7flicksâ and TVS still exists according to that doc, so yeah. Accuracy.
Not possible, the broadcast licence is now held by WIN.