Rare to hear David Armstrong (morning newsreader) in the afternoon, he just read the 12pm news on 3AW for some reason. Tony Tardio might be at his Italian radio show this morning so might arrive a bit later. Usually they’d get Denis O’Kane or Kiara Parker to fill-in for Tony, however they must’ve just asked David to stay back for this bulletin.
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Saturday in Brisbane
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Brilliant news for both Sydney and Brisbane listeners. More local content for Brisbane, and Sydney can have a proper local show in the afternoon.
The hours for 4BC Afternoons is listed as 11:00am-3:00pm, but I assume that during non-daylight savings when Sydney and Brisbane have the same time it will change to 12:00pm-3:00pm?
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Tony Moclair on 3AW announced at the start of his Overnights program today that his on-air partner, producer and panel operator, Bianca Johnston, will leave the program for three months, beginning in October, as she has been seconded to work on a daytime shift. She will return to Overnights after Christmas.
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Dee Dee taking a week off next week. Elise Elliott filling in for her.
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Also, Tony Jones filling in for Neil, Heidi Murphy filling in for Tom, Andrew McLaren filling in for Denis, and Simon Owens filling in for Tony Moclair. Not sure about the Breakfast program.
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Simon Owens’ program returns this Saturday on 3AW. It will air every Saturday during the non-AFL season from 7pm to midnight.
According to his Facebook page, some segments include a TV theme quiz, Top 5 of different categories, showbiz news and memories, and he’ll kick the show off each week talking to an AFL/VFL legend about their childhood, what they did for a living, how they handled their fame etc.
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Riveting.
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With Dennis Cometti retiring from Triple M Perth, could 6PR’s Mark Readings move to across to replace him?
Readings previously called AFL on the then PMFM over 20 years ago.
I’m surprised Readings working for Nine owned 6PR and Seven West hasn’t generated the same amount of hype as when Basil Zempilas combined roles for both companies.
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Nine Radio announces total audio offering
Australia’s leading radio network to drive expanded data offering, live streaming growth and podcasting . Nine Galaxy being developed to enable total audio buying .
Nine Radio has unveiled the next stage of its digital transformation, highlighting the importance of first-party data as it accelerates towards a total audio proposition for advertisers.
Speaking at the Nine 2022 Upfront presentation, Tom Malone, Nine’s Managing Director – Radio, confirmed that Nine Radio had implemented single sign-on (SSO) across its digital radio platforms, to complement its existing logged-in users and Nine’s wider data pool of 14 million people.
“The future of radio is total audio. A combination of live linear radio, live streaming and on-demand audio or podcasting. We have spent the last year understanding how our listeners are consuming our live and local content and what this means for advertisers across our digital platforms,” said Malone.
Over the past two years, Nine Radio has implemented a “live and local” strategy across its radio network creating “talk for a new generation”, resulting in year-on-year audience growth of 11 per cent and 14 per cent against P25-54.
“Nine Radio is successfully executing generational transformation to broaden our audience, extending the dominance of 2GB in Sydney and 3AW in Melbourne, while re-establishing 6PR in Perth and 4BC in Brisbane,” Malone said.
Every month, 15 per cent of Nine’s audience is streaming radio or consuming podcasts through their mobile phone, desktop or smart speaker. Last month 12 million streams and 600 million streaming minutes were consumed across Nine’s digital platform, creating an enormous opportunity for advertisers.
“The era of radio being defined by a dial with AM or FM is long gone,” said Malone. “The way we listen to radio is changing and Nine Radio is at the forefront with a unique product which is at the heart of each city our stations serve. Our broadcasters are now available anywhere, anytime, anyhow – through apps and smart speakers. The ubiquity and mobility of radio has never been stronger.
“With 600 million streaming minutes each month, podcast consumption growing and an engaged audio audience with a high disposable income, there has never been a bigger opportunity for brands to connect with the Super Consumer.”
Nine has already developed its leading technology platform Nine Galaxy for radio. It will soon roll out Galaxy for live streaming and podcast.
“The way listeners tune in is changing and so too is the way marketers and agencies buy our digital audiences,” Malone said. “Soon you’ll be able to use Nine Galaxy to buy total audio in the same way as you will buy total TV, automated and addressable.
“Live linear, live streaming and podcast, all delivered using Nine Galaxy and powered using Nine’s unique first-party data, giving brands an addressable audio platform at scale.
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What does this all mean?
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“Ad spots for sale”
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4BC and 4BH to finally announce on Monday a swap of frequencies.
First considered when 3AW and Magic swapped frequencies. SCB decided not to proceed in Brisbane.
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When was this announced? Can’t find anything on the 4BC website or the social media pages.
Will be announced on Monday, in peak audience time, I guess after 8am.
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it sort of made sense for 3AW/Magic because 693 was a much better signal across Melbourne compared to 1278. Is the signal between 1116 and 882 in Brisbane that much different to warrant a swap?
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It isn’t the first time 4BH changed frequency, in 1976 its frequency changed from 1390 kHz to 880 kHz, then 882 kHz in 1978 when 9 kHz spacing came in.
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Looks like Neil has postponed or cancelled his week off next week. He finished the show as normal today with “Talk to you Monday, 8:30”, whereas in previous times he was away he’d usually say something like “Tony Jones in for me next week.”
If Neil is on next week, I wouldn’t be surprised if it’s to cover the roadmap announcement on Sunday more than anything else. Better to have a safe pair of hands.
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It’s also AFL Grand Final week next week and Neil is a big Demons fan.
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