Didn’t like this until I remembered that only over-50s watch free-to-air TV nowadays. Fair play.
I’m nowhere near 50.
A twist on last year’s “socially distanced dots” ident
I don’t understand why the logo in the end shot isn’t horizontally centred on screen? Were they going to put another logo there and ran into a deadline?
I don’t think the animation wouldn’t look right. With the expanded dots animating back together at the end it would look unnatural to animate into the centre of frame. You see more of the expanded dots at the start because it’s animating to the right.
Personally I would’ve exaggerated it a bit more and had the logo resolve a bit more on the right side, but it’s fine.
Could’ve then moved it into the center - either in 3D space or a pan.
What about Victoria, SA, WA and NBN?
There is a Melbourne version playing out tonight.
Here are videos of Sydney, Melbourne, Adelaide and Perth versions. The Perth version was even shown in Brisbane at one point
I would love to get vaccinated, but am still not in an eligible group.
It seems a little early to air this when not everyone who wants to get vaccinated is able to
That could still be months away. The time to campaign is now, and a lot of those watching will be in eligible groups, but it probably needs to do a better job of saying “if you’re eligible…” or prompt people to check for their eligibility.
The choice to have the camera locked off and keep the background in full focus for the Adelaide version with Brenton and Kate made the footage feel quite disconnected from the rest of the promo.
Thought this was strange. Happened to have Nine Brisbane and Nine Gold Coast on at the same time and noticed different colour pallets.
Brisbane
Gold Coast
9 have just done what the government should’ve done.
Wouldn’t it be incredible if the govt got all networks on board for a campaign in the same spirit?
Is there a Brisbane version?
It is a government responsibility to get people vaccinated not Channel Nine’s. When I am watching channel nine other than news I may want to zone out and not think about Covid-19 I don’t want to see ads from Nine about getting vaccinated. The boring government ads are bad enough. Channel Nine does have a diverse set of personalities and they should be included in the ads. There is no excuse.